570008 Organisational Storytelling and Engagement
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Credit points: 6 cp
Result type: Grade and marks
Requisite(s): 570003 Understanding Communication in Society AND 992230 Intercultural and International Communication AND 570005 Emergent Communication Practices AND 570006 Driving Stakeholder Engagement
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
Within organisations, storytelling can be deployed to be an impactful tool for bringing people together, and importantly, uniting employees or other groups in the task of working towards a shared goal. This subject examines the importance of employee communication for building and supporting organisational culture, maintaining employee loyalty, and facilitating change. Students learn major methods and media used for organisational communication and employee engagement. Students critically analyse key factors that hinder and facilitate positive cultural and organisational changes. Students leverage these skills to develop ethical and effective internal communication projects that address a range of organisational changes such as mergers and acquisitions, leadership succession and technological disruption.
Subject learning objectives (SLOs)
| a. | Apply theory to critically examine internal communication engagement |
|---|---|
| b. | Identify factors that contribute to positive and destructive organisational culture |
| c. | Explain the importance of organisational genres of storytelling used for communication in the workplace |
| d. | Evaluate effectiveness of organisational communication and storytelling during organisational change |
| e. | Assess employee communication strategies for storytelling within organisations |