570003 Understanding Communication in Society

Description

Public communication is a critical activity for all organisations, brands and individuals. As the communication landscape is constantly evolving, best practice must be front and centre to ensure communication initiatives are contributing to strategic goals. This subject introduces students to contemporary thinking about the development of strategic communication and the impact it has on individuals, brands, organisations and society. Students explore how key theories and concepts are incorporated into contemporary practice, as well as the increasing requirement for integration of multiple forms of public communication including advertising, public relations, and digital and social media communication. In addition, students examine and critically evaluate how people access and consume information today. Students become familiar with the multiple 'touchpoints' between organisations and their publics and the need for organisations to ensure consistency and complementation in their public communication. Throughout, students are introduced to the knowledge and skills required in contemporary practice for planning and designing integrated strategic communication campaigns involving a range of multimedia and multimodal communication activities.

Typical availability

Session 4, Online campus

The subject is usually offered in these sessions.