24771 Thesis in Marketing (Honours) 2
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Credit points: 18 cp
Subject level:
Undergraduate
Result type: Grade and marksRequisite(s): 24770 Thesis in Marketing (Honours) 1
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
This subject requires the student to produce a written thesis of about 20,000 words based on an original research project. Students are allocated an academic supervisor from within the School of Marketing, with whom they meet regularly throughout their enrolment in the subject. The thesis is expected to demonstrate the student's competency to conceptualise, conduct, and present research in a scholarly and independent manner.
Subject learning objectives (SLOs)
| 1. | carry out an empirical research project in an independent and competent manner |
|---|---|
| 2. | present the research in the form of a written thesis, in a manner that demonstrates competencies in conducting research and presenting the outcomes in a scholarly manner. |
Course intended learning outcomes (CILOs)
This subject also contributes specifically to the following program learning objectives:
- Apply critical thinking and analytical skills in the process of completing a research project (1.1)
- Evaluate how research design and outcomes contribute to ways that others can work ethically and sustainably (3.1)
Contribution to the development of graduate attributes
The Honours thesis is the culmination of the Honours degree. This subject builds on the work done in the subject 24770 Thesis in Marketing 1 (Honours), as well as on the knowledge and skills taught in the coursework subjects of the honours program. It allows students to develop and implement a range of research skills in their particular disciplinary area.
Teaching and learning strategies
The Honours thesis is an individually supervised subject with no formally scheduled class. An academic supervisor will be allocated to each student, who will normally be the same as for the previous subject 24770 Thesis in Marketing 1 (Honours). Students will also be required to give an oral presentation to staff and other research students at a seminar arranged by the Marketing Discipline Group.
Content (topics)
- Data collection
- Data analysis and the reporting of results
- The writing of a research thesis.
Assessment
Assessment task 1: Thesis Proposal (Individual)
| Objective(s): | This addresses subject learning objective(s): 1 and 2 This addresses program learning objectives(s): 1.1 and 3.1 |
|---|---|
| Weight: | 100% |
Minimum requirements
Students must achieve 50% grade.