59330 Advertising Practice6cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information. ; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58118 Principles of Advertising
In this subject, students are introduced to the fundamentals of advertising practice and its role and contribution in relation to business and society. Students examine ethical issues in advertising and regulatory and self-frameworks designed to protect consumers from misleading claims and protect consumers’ rights. They examine theories, frameworks and models of persuasion and human behaviour change that inform advertising and, using research processes taught in class, they explore marketing communication challenges. With a thorough understanding of the creative brief, students develop ethical creative solutions to advertising problems and learn how to present their advertising concepts and creative and media executions for print and online channels.
Spring session, City campus
Detailed subject description.