59330 Advertising Practice6cp; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58118 Principles of Advertising
In this subject, students are introduced to the fundamentals of advertising practice and its role and contribution in relation to business and society. Students examine ethical issues in advertising and regulatory and self-frameworks designed to protect consumers from misleading claims and protect consumers’ rights. They examine theories, frameworks and models of persuasion and human behaviour change that inform advertising and, using research processes taught in class, they explore marketing communication challenges. With a thorough understanding of the creative brief, students develop ethical creative solutions to advertising problems and learn how to present their advertising concepts and creative and media executions for print and online channels.
Spring session, City campus
Detailed subject description.