21715 Strategic Management6cp
Requisite(s): (22747 Accounting for Managerial Decisions OR 22800 Understanding Accounting and Financial Reports) AND (23709 Economics for Management OR 23706 Economics for Management) AND (24734 Marketing Management OR 24834 Marketing Decision Making) AND (25742 Financial Management OR 25799 Financial Management) AND (66 credit points of completed study in 66Credit Points spk(s): C04018 c Master of Business Administration OR 120 credit points of completed study in spk(s): C04250 Juris Doctor Master of Business Administration OR 72 credit points of completed study in spk(s): C04274 Master of Engineering Management Master of Business Administration)
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
This subject is designed to equip students with the knowledge, tools and techniques required to build better strategies and understand why they succeed or fail when subjected to the cut and thrust of organisational life. To do this, the subject takes the perspective of the executive management, rather than the functional perspective (e.g. accounting, finance, marketing) students have encountered in other subjects. The focus is thus on how actions, decisions and events impact the organisation as a whole.
The subject starts by examining how strategy has been thought of over the years and ends by providing a coherent framework for understanding its components and dimensions. The focus then shifts to investigating the reasons why studies show persistent differences in organisational performance and how students can shape their strategy to exploit these forces. To do this, students need to be able to create and implement strategy. The subject looks at how this is done and why this process so often fails.
At the end of this subject, student are able to understand, critique, communicate and materially contribute to the development and execution of strategy within organisations.
Detailed subject description.