21663 Digital Strategy and Governance
6cpRequisite(s): ((96 credit points of completed study in Business Faculty Bachelor's Degree OR 192 credit points of completed study in Business Faculty Bachelor's Combined Degree OR 96 credit points of completed study in Bachelor's Combined Degree with Business Faculty) AND 21662 Creative Industries in the Collaborative Economy AND 21643 Innovation Lab)
There are course requisites for this subject. See access conditions.
Undergraduate
Description
This is the capstone subject for the Digital Creative Enterprise major in the Bachelor of Management. In this subject, digital strategy is understood as part of broader organisational objectives, business models and value propositions. Using case studies, presented by industry practitioners and/or academic staff, students will examine the integration and alignment of digital practice to an organisation’s governance structure. Following this, students will develop policies, standards and guidelines to improve the strategic management of an organisation’s digital presence, assets and processes.
Detailed subject description.