21643 Innovation Lab

Description

In this subject, students learn the necessary knowledge, skills and techniques in entrepreneurship to develop a creative idea into a viable business opportunity. Students work collaboratively to leverage their own discipline knowledge and apply skills of user-centred innovation and creative enterprise to incubate entrepreneurial ideas. The aim is to produce feasible working prototypes of new products or services as well as develop robust business models which could seed new startups or real innovation within existing enterprises. Students have access to industry and academic mentors who help shape their proposals from opportunity identification and creative ideation to business model generation. To facilitate this entrepreneurial process and enable the exchange of ideas, students work in a collaborative studio environment.