21663 Digital Strategy and Governance
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Subject handbook information prior to 2025 is available in the Archives.
Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksRequisite(s): ((96 credit points of completed study in Business Faculty Bachelor's Degree OR 192 credit points of completed study in Business Faculty Bachelor's Combined Degree OR 96 credit points of completed study in Bachelor's Combined Degree with Business Faculty) AND 21662 Creative Industries in the Collaborative Economy AND 21643 Innovation Lab)
There are course requisites for this subject. See access conditions.
Description
This is the capstone subject for the Digital Creative Enterprise major in the Bachelor of Management. In this subject, digital strategy is understood as part of broader organisational objectives, business models and value propositions. Using case studies, presented by industry practitioners and/or academic staff, students will examine the integration and alignment of digital practice to an organisation’s governance structure. Following this, students will develop policies, standards and guidelines to improve the strategic management of an organisation’s digital presence, assets and processes.
Subject learning objectives (SLOs)
| 1. | examine issues in digital governance in an organization and recommend strategies to address these |
|---|---|
| 2. | apply appropriate digital policies, standards and governance procedures |
| 3. | design and develop a digital strategy that aligns with an organizations goals and processes |
Contribution to the development of graduate attributes
This subject is aligned with the graduate attributes of intellectual rigour and innovative problem solving, communication and collaboration, and professional and technical competence.
This subject develops knowledge and skills to understand and apply principles and practices of design thinking to diagnose and analyse a selected range of contemporary digital strategy and governance issues.
This subject is core to the Bachelor of Management (Digital Creative Enterprise Major).
This subject also contributes specifically to the development of the following Program Learning Objectives for the Digital Creative Enterprise Major in the Bachelor of Management:
- Apply critical thinking skills to analyse contemporary managerial challenges, enabling the development of creative solutions relevant to professional practice (1.1)
- Develop effective communication skills to enable cogent knowledge transfer with colleagues to achieve productive project outcomes relevant to professional practice (2.1)
- Execute managerial capabilities and technical skills that are critical to professional practice in a specialised industry sector (4.1)
Teaching and learning strategies
The subject is based on an authentic, issue based learning experience, where students are required to work both in teams and individually to diagnose and analyse a selected range of contemporary digital strategy and governance issues. Students will integrate their learning from other subjects within the degree and apply their knowledge and skills to addressing a particular management challenge in an organisations digital presence, assets and processes. Students will work on real-world digital governance issues, be briefed by clients, and produce deliverables that can be used by organisations to improve their digital presence and processes. Teaching and learning strategies include seminars, industry guest speakers and mentorship, collaborative teamwork, workshops and student presentations. Content for this subject will be supported by the UTS Learning Management System. Feedback on learning progress will be provided through tutorial exercises, in-class peer and informal assessments. These informal assessments will provide valuable feedback on how to improve your written, visual and verbal presentations.
Content (topics)
- Digital governance roles and responsibilities
- Working collaboratively in teams to oversee digital strategy, policies and standards
- Weekly scrum meetings and presentations
- Peer-to-peer accountability and performance review
- Application and implementation of digital collaborative platforms
- Understanding the client’s brief
- Analysing the client organisation’s digital presence and platforms
- Studying the client organisation’s governance processes, both digital and non-digital
- Documenting digital governance procedures
Assessment
Assessment task 1: Digital organisational diagnosis (Individual)
| Objective(s): | This addresses subject learning objective(s): 1 and 2 |
|---|---|
| Weight: | 30% |
| Length: | 1500 words (+/-10%). Word count excludes references and appendices. |
Assessment task 2: Digital organisational analysis presentation (Individual)*
| Objective(s): | This addresses subject learning objective(s): 2 and 3 |
|---|---|
| Weight: | 40% |
| Length: | This task requires students to present their customer journey maps in class. Further details available from UTS Canvas. |
| Criteria: | *Note: Late submission of the assessment task will not be marked and awarded a mark of zero. |
Assessment task 3: Strategy, Policy, Standards recommendations (Group)
| Objective(s): | This addresses subject learning objective(s): 1 and 3 |
|---|---|
| Weight: | 30% |
| Length: | 1500 words (+/-10%). This excludes executive summary, references and appendices. |
Minimum requirements
Students must achieve at least 50% of the subject’s total marks.
Recommended texts
Gupta, S. (2018) Driving Digital Strategy: A Guide to Reimagining Your Business. Harvard Business Review Press: Boston, Massachusetts.