University of Technology Sydney

SMJ08198 Advertising Principles

This sub-major is only available to students in the Bachelor of Science in Information Technology (C10148), Bachelor of Science in Games Development (C10229), Bachelor of Science in Information Technology Diploma in Information Technology Professional Practice (C10345), Bachelor of Science in Information Technology Bachelor of Arts in International Studies (C10239), Bachelor of Science in Information Technology Bachelor of Creative Intelligence and Innovation (C10327),Bachelor of Arts in Architecture (C10004), Bachelor of Property Economics (C10007), Bachelor of Design in Industrial Design (C10053), Bachelor of Design in Fashion and Textiles (C10055), Bachelor of Design in Interior Design (C10057), Bachelor of Design in Visual Communication (C10059), and Bachelor of Construction (C10214).

Completion requirements

24109  Marketing and Customer Value  6cp
24202  Consumer Behaviour  6cp
24210  Integrated Marketing Communications  6cp
52662  Creative Advertising  6cp
Total  24cp