University of Technology Sydney

C11381v1 Graduate Certificate in Digital Marketing and Technology

Award(s): Graduate Certificate in Digital Marketing and Technology (GradCertDMktgTech)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 1
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information

Overview

The UTS Graduate Certificate in Digital Marketing and Technology is for those seeking the knowledge and skills to advance their Digital Marketing career or make a career change into Digital Marketing.

The curriculum merges Business School's expertise with insights from the Faculty of Arts and Social Sciences. Subjects are relevant to industry needs and provide technical knowledge that is immediately applicable to work or business.

Course aims

This course develops students' learning agility to upskill and secure a career in a world where it is essential to develop a deep understanding of the digital market and customers. Demand for digital marketing and technology expertise is rapidly growing across industries, broadening career opportunities like never before.

This course focuses on digital marketing tools, platforms, and analytics, where students gain a broad digital marketing skillset and a strong understanding of the role of digital in society and the workplace. Graduates acquire skills in conveying business information effectively while applying critical and strategic thinking to decision-making guided by ethical principles of social responsibility.

Career options

Through interactive content, real-world case studies, and collaborative projects, this program empowers students to lead change in the digital age. Students gain a holistic understanding of the digital marketing landscape and develop in-demand skills for a variety of careers, including Digital Marketing Specialist, Digital Marketing Manager, Platforms Manager, Omnichannel Manager, Marketing Analyst, Marketing Strategy, or CX Consultant.

Course intended learning outcomes

1.1 Evaluate innovative solutions utilising specialised digital marketing platforms and techniques to address business problems.
2.1 Communicate collaboratively derived digital marketing insights, decisions and strategies clearly to diverse audiences.
3.1 Apply principles of sustainability, equity, and social responsibility to digital marketing practice.
4.1 Apply specialised analytical, technological, and strategic skills in professional digital marketing practice.
5.1 Develop ethical guidelines to inform ethical data practices to work for and with Indigenous Australians as digital marketing professionals.

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have one of the following:

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study AND a minimum of 2 years full-time, or equivalent part-time, relevant post-degree marketing professional experience

OR

  • Completed Australian bachelor’s degree or higher qualification, or overseas equivalent, in any field of study AND a minimum of 4 years full-time, or equivalent part-time, relevant post-degree marketing professional experience

Related fields of study:

Sales, Marketing, Advertising, Public Relations or Real Estate

Relevant marketing professional experience:

Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager and Professional or Sales Representatives and Agents.

Applicants who do not meet the criteria above should consider applying for C11306 Graduate Certificate in Digital Marketing or C11345 Graduate Certificate in Marketing and Digital Strategy.

Supporting documentation to be submitted with the application

For applicants who need to demonstrate work experience:

  • Curriculum Vitae AND Statement of service in one of the following formats:
    • A 'Statement of Service' provided by the employer
    • A completed 'UTS statement of service’ signed by the employer
    • A statutory declaration confirming work experience (for Australian Residents only)
    • An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
    • A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)

The English proficiency requirement for local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students in the Graduate Certificate in Digital Marketing and Technology are not granted exemptions for any prior studies.

Course duration and attendance

The course can be completed in a minimum of eight months online study (i.e., 1 x 6 credit points subject per session over 4 x 7-week teaching sessions). A 6 credit point subject requires an average of 15-20 hours of study per week.
Approval to study more than one six-credit point subject per session will be subject to Faculty approval.

Course structure

The course comprises a total of 24 credit points.

Course completion requirements

STM91937 Digital Marketing and Technology 24cp
Total 24cp

Course program

For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.

Other information

For more information, speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online