University of Technology Sydney

C10451v1 Bachelor of Communication (Media Business)

Award(s): Bachelor of Communication (Media Business) (BComm)
UAC code: 600024 (Autumn session, Spring session)
CRICOS code: 106870F
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Other information

Overview

For students who see themselves developing or managing a contemporary media business, the new Bachelor of Communication (Media Business) has been designed to help them cultivate the core management and communication skills for leadership in media industries. In response to industry demand, the Bachelor of Communication (Media Business) has been created for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more. This course equips students with the necessary business skills to be successful in their chosen field. With a basis in ethical and effective practice, they develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation.

The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Career options are extensive, with the skills developed in the course applying to many creative industries. Graduates can pursue business careers within music companies, television and film production companies, advertising agencies, games companies, online and web platforms, and many others. Roles would focus on business development, strategic planning, promotion, policy, and consultancy.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Act in a professional manner appropriate to communication industries
1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
6.1 Exemplify effective and appropriate communication in different communication industry contexts
6.2 Utilise digital literacy and production skills across a range of media

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

External articulation

The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:

  • UTS College: Diploma of Communication
  • Nanyang Polytechnic, Singapore
  • Temasek Polytechnic, Singapore
  • Ngee Ann Polytechnic, Singapore

Course duration and attendance

This course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.

Course completion requirements

STM91104 Communication core 24cp
MAJ09482 Media Business 48cp
CBK92062 Elective Choice 24cp
CBK92097 Second Major/ Electives 48cp
Total 144cp

Course diagram

Course diagram: C10451

Course program

Typical course programs are shown below for students commencing in either Autumn, Spring or Summer session who are completing 8 credit point elective subjects. Students have the option to complete 6 credit point elective subjects under CBK92062 Elective Choice.

All students choose a second major stream when enrolling in their first session. This 18 credit point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).

Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five 6 credit point subjects). Students wishing to complete 30 credit points of electives should request this via erequest.

Autumn commencing, full time
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52640 Media Law and Ethics   6cp
21212 People and Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92091 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52703 Media Influence   6cp
Select 12 credit points from the following:   12cp
CBK92091 Stream choice 18cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
52680 Digital Media Industries   6cp
52664 Branding and Reputation   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52705 Creative Entrepreneurship   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
25300 Fundamentals of Business Finance   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52708 The Media Business   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring commencing, full time
Year 1
Spring session
54001 Digital Literacies   8cp
21212 People and Organisations   6cp
52703 Media Influence   6cp
Select 6 credit points from the following:   6cp
CBK92091 Stream choice 18cp  
Year 2
Autumn session
54000 Citizenship and Communication   8cp
52640 Media Law and Ethics   6cp
Select 12 credit points from the following:   12cp
CBK92091 Stream choice 18cp  
Spring session
52664 Branding and Reputation   6cp
52705 Creative Entrepreneurship   6cp
Select 12 credit points from the following:   12cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
25300 Fundamentals of Business Finance   6cp
52680 Digital Media Industries   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52708 The Media Business   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Year 4
Autumn session
54002 Communicating Difference   8cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Summer commencing, full time
Year 1
Summer session
54000 Citizenship and Communication   8cp
Select 16 credit points from the following:   16cp
CBK92062 Elective Choice 24cp  
Year 2
Autumn session
52640 Media Law and Ethics   6cp
54002 Communicating Difference   8cp
21212 People and Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92091 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52703 Media Influence   6cp
Select 12 credit points from the following:   12cp
CBK92091 Stream choice 18cp  
Year 3
Autumn session
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
52680 Digital Media Industries   6cp
52664 Branding and Reputation   6cp
Spring session
52705 Creative Entrepreneurship   6cp
Select 12 credit points from the following:   12cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Year 4
Autumn session
25300 Fundamentals of Business Finance   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52708 The Media Business   6cp
Select 6 credit points from the following:   6cp
CBK92085 Second Major Choice 48cp  
CBK92066 Electives 30cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available to eligible students with an additional one year of full-time study.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS