University of Technology Sydney

52708 The Media Business

6cp
Requisite(s): 36 credit points of completed study in spk(s): MAJ09482 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09483 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09484 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09485 48cp Media Business Major

Description

This subject focuses on the conceptual frameworks and practical skill sets that drive business success in competitive creative industries, manage market disruptions, and establish sustainable, ethical practices. Students learn how to execute astute decisions that acknowledge different industry players’ roles; harness the reach and influence of online distribution channels; and negotiate emerging challenges and opportunities within and across various business scenarios. Students apply critical and applied skills to understand how various aspects of media production canvassed in the major (e.g. music, sound, film, TV, internet, games) thrive in contemporary market conditions. By exploring the interplay between the law, policy, ethics, business conditions and technological change, students develop entrepreneurial skills that drive innovation in contemporary media business.


Detailed subject description.

Access conditions

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