University of Technology Sydney

C10371v2 Bachelor of Communication (Digital and Social Media)

Award(s): Bachelor of Communication (Digital and Social Media) (BComm)
UAC code: 600007 (Autumn session)
CRICOS code: 087738E
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Notes

Students who commenced the Bachelor of Communication (Digital and Social Media) before 2022 can view their revised program of study here.


Overview
Career options
Course intended learning outcomes
Admission requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Other information

Overview

One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.

Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Act in a professional manner appropriate to communication industries
1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
6.1 Exemplify effective and appropriate communication in different communication industry contexts
6.2 Utilise digital literacy and production skills across a range of media

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

External articulation

The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:

  • UTS College: Diploma of Communication
  • Nanyang Polytechnic, Singapore
  • Temasek Polytechnic, Singapore
  • Ngee Ann Polytechnic, Singapore

Course duration and attendance

The course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major, and 24 credit points of electives.

Industrial training/professional practice

Students can elect to undertake a professional internship in industry.

Course completion requirements

STM91104 Communication core 24cp
MAJ09479 Digital and Social Media 48cp
CBK92062 Elective Choice 24cp
CBK92094 Second Major/ Electives 48cp
Total 144cp

Course diagram

Course diagram: C10371

Course program

Typical course programs are shown below for students commencing in either Autumn, Spring or Summer session who are completing 8 credit point elective subjects. Students have the option to complete 6 credit point elective subjects under CBK92062 Elective Choice.

All students choose a second major stream when enrolling in their first session. This 18 credit point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).

Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five 6 credit point subjects). Students wishing to complete 30 credit points of electives should request this via erequest.

Autumn commencing
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52680 Digital Media Industries   6cp
52681 Understanding Digital Audiences   6cp
Select 6 credit points from the following:   6cp
CBK92088 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52682 Digital Media Metrics   6cp
Select 12 credit points from the following:   12cp
CBK92088 Stream choice 18cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
52683 User Experience Research   6cp
52684 Digital Activism   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52685 Working with Data and Code   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
52686 Digital Publishing for Apps   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52687 Making Digital Impact   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring commencing, Spring commencing
Year 1
Spring session
54001 Digital Literacies   8cp
52681 Understanding Digital Audiences   6cp
52682 Digital Media Metrics   6cp
Select 6 credit points from the following:   6cp
CBK92088 Stream choice 18cp  
Year 2
Autumn session
54000 Citizenship and Communication   8cp
52680 Digital Media Industries   6cp
Select 12 credit points from the following:   12cp
CBK92088 Stream choice 18cp  
Spring session
52684 Digital Activism   6cp
52685 Working with Data and Code   6cp
Select 12 credit points from the following:   12cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
52683 User Experience Research   6cp
52686 Digital Publishing for Apps   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Autumn or Spring session
52687 Making Digital Impact   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Year 4
Autumn or Spring session
54002 Communicating Difference   8cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Summer commencing, Summer commencing
Year 1
Summer session
54000 Citizenship and Communication   8cp
Select 16 credit points from the following:   16cp
CBK92062 Elective Choice 24cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
52680 Digital Media Industries   6cp
52681 Understanding Digital Audiences   6cp
Select 6 credit points from the following:   6cp
CBK92088 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52682 Digital Media Metrics   6cp
Select 12 credit points from the following:   12cp
CBK92088 Stream choice 18cp  
Year 3
Autumn session
52683 User Experience Research   6cp
52684 Digital Activism   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52685 Working with Data and Code   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 4
Autumn session
52686 Digital Publishing for Apps   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52687 Making Digital Impact   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS