University of Technology Sydney

C10355v5 Bachelor of Management Bachelor of Creative Intelligence and Innovation

Award(s): Bachelor of Management (BMgt)
Bachelor of Creative Intelligence and Innovation (BCIInn)

UAC code: 609531 (Strategic Innovation and Entrepreneurship) (Autumn session), 609532 (Events) (Autumn session), 609533 (Sport Business) (Autumn session), 609534 (Tourism) (Autumn session)
CRICOS code: 088067J
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Course aims
Career options
Innovation and Transdisciplinary program
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information


Taking a transdisciplinary approach, the combined degree Bachelor of Management Bachelor of Creative Intelligence and Innovation provides a compelling combination of deep industry knowledge alongside dynamic approaches to product and service design. This program goes well beyond the design-thinking and design-led innovation programmes now common in university environments to examine how innovation is led from multiple disciplinary perspectives.

The management focus of the program provides integrated exposure to the structure, function, and operation of the socio-culturally dynamic entertainment and experience industries, with a special focus on the visitor and audience economies of events, sport business, and the digital creative sector. Featuring a strong emphasis on innovation and entrepreneurship, this course provides a compelling combination of conceptual rigour and practical knowledge, which includes opportunities for internships with industry partners and overseas exchange placements with university partners.

The creative intelligence focus of the program propels students to ‘think differently’ and to experience a new form of education. Instead of lectures and tutorials, students do hackathons, think tanks, and hot housing days in a creative lab environment during their winter and summer schools. They take ideas for a walk and trial speculative scenarios – they undertake thought experiments and engage in carefully-designed sandpit environments with creative methods and practices from across the disciplines.

In summary, this combined degree brings together multiple perspectives from diverse fields, integrating insights from the entertainment and experience industries, this allowing for the cultivation of real-world projects and self-initiated proposals, equipping graduates to address the ‘wicked’ problems, complex challenges, and untapped opportunities in today's world.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of this combined degree also gain leading edge capabilities which are highly valued in the globalised world, including critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work independently across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

Course aims

Graduates emerge with the teamwork, leadership, business design and innovation skills required to successfully contribute to contemporary organisations in the commercial, public and not-for-profit sectors of the economy.

By being creative thinkers, initiators of novel ideas, scenario planners, global strategists, open network designers or sustainable futurists within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after, with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Career options

Career options include positions in event management, festival management, event coordination, event planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, social media management, event marketing, sport marketing, sport management, sport venue management, sport event management, sports agency, sports administration, player management, sponsorship management, and player relations management, growth hacker, social media manager, business development manager, CEO/founder, advocacy manager, donor relations coordinator, fundraising manager, volunteer coordinator, community outreach coordinator.

Innovation and Transdisciplinary program

Transdisciplinarity and Innovation at UTS

All UTS students have the opportunity to develop distinctive capabilities around transdisciplinary thinking and innovation through the TD School. Transdisciplinary education at UTS brings together great minds from different disciplines to explore ideas that improve the way we live and work in the world. These offerings are unique to UTS and directly translate to many existing and emerging roles and careers.

Diploma in Innovation

The Diploma in Innovation (C20060) teaches innovation, supports personal transformation and provides the hard skills needed to support the inventors and inventions of the future. Students come out of the Diploma in Innovation, with the hard skills to create and support sectoral and societal transformation. Graduates are able to fluently integrate ideas, across professional disciplines and are inventors of the future.

All UTS undergraduate students (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation) can apply for the Diploma in Innovation upon admission in their chosen undergraduate degree. It is a complete degree program that runs in parallel to any undergraduate degree. The course is offered on a three-year, part-time basis, with subjects running in 3-week long intensive blocks in July, December and February sessions. More information including a link to apply is available at

Transdisciplinary electives program

Transdisciplinary electives broaden students' horizons and supercharge their problem-solving skills, helping them to learn outside, beyond and across their degrees. Students enrolled in an undergraduate course that includes electives can choose to take a transdisciplinary subject (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation). More information about the TD Electives program is available here.

Course intended learning outcomes

BUS.1.1 Apply critical thinking skills to analyse contemporary managerial challenges, enabling the development of creative solutions relevant to professional practice
BUS.2.1 Develop effective communication skills to enable cogent knowledge transfer with colleagues to achieve productive project outcomes relevant to professional practice
BUS.3.1 Evaluate and implement ethical principles in respect of managing for social responsibility, including knowledge of cultural diversity, economic equity, and environmental sustainability as they relate to professional practice
BUS.4.1 Execute managerial capabilities and technical skills that are critical to professional practice in a specialised industry sector
BUS.4.2 Acquire and apply knowledge of Indigenous Australian contexts to inform professional capabilities to work with and for Indigenous Australians across management professions
CII.1.1 Identify and represent the components and processes within complex systems and organise them within frameworks of relationships
CII.1.2 Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems
CII.1.3 Discern common qualities of complex systems and model their behaviour
CII.1.4 Generate insights from the creative translation of models and patterns across different systems
CII.2.1 Recognise the nature of open, complex, dynamic and networked problems
CII.2.2 Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems
CII.2.3 Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways
CII.2.4 Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges
CII.2.5 Interrogate and generate ways to create value and evaluate outcomes
CII.2.6 Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time
CII.3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
CII.3.2 Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions
CII.3.3 Use a range of appropriate media, tools, techniques and methods creatively and critically in multi-disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts
CII.3.4 Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience
CII.3.5 Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive
CII.3.6 Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities
CII.4.1 Identify significant issues, challenges or opportunities and assess potential to act creatively on them
CII.4.2 Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment
CII.4.3 Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures
CII.4.4 Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation
CII.5.1 Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)
CII.5.2 Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires
CII.5.3 Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation
CII.5.4 Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact


CII = Creative Intelligence and Innovation course intended learning outcomes (CILOs)

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

Information about recognition of prior learning in the management component of the course is available in the Bachelor of Management (C10342).

Course duration and attendance

The course can be completed in a minimum of four years of full-time or eight years of part-time study.

Course structure

Students must complete 240 credit points, comprising 144 credit points of Bachelor of Management subjects, and 96 credit points of creative intelligence and innovation subjects.

The creative intelligence and innovation subjects are undertaken in accelerated form in July and December sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.

Course programs for each individual major are available at study plan management.

Industrial training/professional practice

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation in their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.

Course completion requirements

STM91810 Core subjects (B Management BCII) 48cp
CBK91261 Major choice (Management) 48cp
STM90839 Core subjects (Creative Intelligence and Innovation) 96cp
CBK92011 Second Major/Two Sub-majors/Sub-major + 24cp Electives/48cp Electives 48cp
Total 240cp

Course program

A typical full-time program for students undertaking the course with the Events major is provided below.

Bachelor of Management major, Autumn commencing, full time
Year 1
Autumn session
21440 Management Skills   6cp
24109 Marketing and Customer Value   6cp
Select 12 credit points of options   12cp
July session
81511 Problems to Possibilities   8cp
Spring session
21654 Socio-political Context of Management   6cp
21227 Innovation and Entrepreneurship   6cp
21665 Managing Legal Issues   6cp
Select 6 credit points of options   6cp
December session
81512 Creative Practice and Methods   8cp

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
UTS Business School
TD School