21227 Innovation and Entrepreneurship6cp
This subject provides students with an understanding of the fundamental theories and practices underpinning innovation in organisations. Students learn to recognise and implement different types of innovation, and assess related strategies, structures and processes to manage organisational innovation. The subject examines how classical and contemporary forms of innovation occur across multiple industries and contexts, spanning large established organisations as well as small new startups. Students gain skills in applying relevant frameworks to analyse how innovation can be developed and organised strategically in complex and dynamic environments. The aim is also to provide students with practical insights into developing innovative business models and explore how open, collaborative, digital modes of innovation such as crowdsourcing help organisations create and capture value in novel ways.
Detailed subject description.