C04454v1 Master of Strategic Communication
Award(s): Master of Strategic Communication (MStratComm)Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 2
Location: Online campus
Notes
This course is offered fully online. First intake will be SP6, 2023.
Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information
Overview
The world is changing rapidly through digitalisation of much human interaction and communication processes. This, combined with the shifting attitudes among people about brands and the communication and other interactions they have with organisations, is creating new challenges and opportunities for people involved in creating and managing communication programmes.
The Master of Strategic Communication introduces students to knowledge and skills which are relevant to developing and managing communication in their work. It provides opportunities to apply and develop those skills and so discover how clear and effective communication is more important than ever to achieve positive breakthroughs, to meet challenges, and to solve problems. In doing this, students are encouraged to be curious, creative, rigorous, inclusive and respectful of the audiences with whom they communicate.
The Master of Strategic Communication from UTS Online is designed especially for future-focused professionals to learn online and demonstrate how to effectively deploy the full spectrum of communication tools and techniques to achieve positive outcomes. It was designed using the latest, most current communication scholarship and in collaboration with industry to ensure that the exercises and assessments are grounded in contemporary practice and prepare the student for the communication development and related problem-solving tasks they face going forward in their careers.
Career options
Career options are varied and may include a range of dynamic senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication. Graduates may build a career in communication agencies, or in ‘in-house’ roles across corporate, government, and not-for-profit sectors. Roles may include Global Manager of Internal Communications, Director of Media and Communications, Director of Public Relations, Head of Corporate Communications, and Head of Corporate Affairs.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| 1.1 | Apply a specialised body of practice-oriented knowledge and skills to develop, implement and evaluate innovative and multi-media solutions to major, real-world communication challenges with a high level of personal autonomy and accountability |
| 2.1 | Critically analyse and reflect on strategic communication models and practices to plan and execute a substantial body of research that synthesise information across diverse platforms in response to communication issues and challenges |
| 3.1 | Recognise, interrogate, and negotiate cultural values and differences amongst individuals, organisations, communities, and society |
| 4.1 | Critically reflect on strategic communication practice when working with and for Indigenous peoples to build professional capability |
| 5.1 | Exercise leadership in the development of communication strategies that address major challenges and implement solutions on issues of exclusion, equity, cultural difference and social justice |
| 6.1 | Persuade and engage diverse audiences through both written and oral communication strategies across a range of media formats with consideration of others' needs and views |
Admission requirements
To be eligible for admission to this course, applicants must meet the following criteria.
Applicants must have one of the following:
- Completed Australian graduate certificate, graduate diploma, master's degree or doctorate, or overseas equivalent, in any field of study
OR
- Completed Australian bachelor’s degree, or overseas equivalent, in Management and Commerce, Society and Culture, or Creative Arts
OR
- Completed Australian bachelor’s degree, or overseas equivalent, in any field of study AND A minimum of 2 years full-time or equivalent part-time, relevant professional experience
Applicants who do not meet the criteria above should consider applying for C11372 Graduate Certificate in Strategic Communication or C11373 Graduate Certificate in Corporate Communication.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate work experience:
- Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming work experience (for Australian Residents only)
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)
The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Recognition of prior learning
Students who have successfully completed subjects from the Graduate Certificate in Strategic Communication (C11372) are eligible for recognition of prior learning for completed subjects.
Course duration and attendance
This course can be completed in a minimum of 2 years of online study, 1 x 6 credit point subject (or equivalent) per session over 12 x 7-week teaching sessions.
Studying more than 6 credit points a session is not recommended and subject to Faculty approval.
Course structure
The course comprises a total of 72 credit points and consists of ten core and two elective subjects.
Course completion requirements
| STM91830 Core subjects | 24cp | |
| STM91831 Level 2 subjects | 18cp | |
| STM91832 Level 3 subjects | 18cp | |
| CBK92258 Electives | 12cp | |
| Total | 72cp |
Course program
For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.
Articulation with UTS courses
This course is part of an articulated program with C06051 Graduate Diploma in Strategic Communication (exit degree) and C11372 Graduate Certificate in Strategic Communication.
Other information
For more information, download a course guide and speak to a UTS Online Student Enrolment Advisor:
telephone 1300 477 423