University of Technology Sydney

C11372v1 Graduate Certificate in Strategic Communication

Award(s): Graduate Certificate in Strategic Communication (GradCertStratComm)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 1
Location: Online campus

Notes

This course is offered fully online.


Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The world is changing rapidly through digitalisation of much human interaction and communication processes. This, combined with the shifting attitudes among people about brands and the communication and other interactions they have with organisations, is creating new challenges and opportunities for people involved in creating and managing communication programmes.

The UTS Online Graduate Certificate in Strategic Communication aims to provide students with a foundational understanding of the strategic function which communication plays for businesses and and organisations as they engage with other parts of society. Students are encouraged to be curious, creative, rigorous, inclusive and respectful of the audiences with whom they communicate.

This course aims to introduce students to foundational knowledge about the strategic use of communication for those who are prospectively expanding their knowledge and building their understanding as a steppingstone towards building and applying the skills and techniques as the next step in their career.

The UTS Online Graduate Certificate in Strategic Communication is designed especially for future-focused professionals who wish to take the next step in their career and acquire a foundational and general understanding of the use of communication methods and techniques towards a strategic purpose. It was designed using the latest, most current communication scholarship and in collaboration with industry to ensure that the materials and activities are grounded in contemporary challenges and techniques to provide a broad foundational understanding of the topic.

Career options

The UTS Online Graduate Certificate in Strategic Communication is for aspiring and existing professionals seeking to enter the industry or upskill in their current position This course caters to individuals pursuing roles such as a Public Relations/Communications Officer or Manager, Communications and Media Advisor, or Communications and Engagement Officer. Graduates may build a career in communication agencies, or in ‘in-house’ roles and can seek opportunities across the corporate, Government and not-for-profit sectors.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Apply advanced, theoretical and technical knowledge regarding the nature of the evolving communication landscape, and its potential to deliver multi-media solutions to the challenges contemporary communication professionals face
2.1 Critically reflect on strategic communication models and to synthesise information across diverse platforms in response to communication issues and challenges
3.1 Recognise and engage in the cultural values and differences amongst individuals, organisations, communities, and society
4.1 Develop knowledge of indigenous perspectives and critically analyse communication contexts to build capabilities to work with and for Indigenous peoples
5.1 Take a proactive role in the development of communication strategies that address challenges and implement solutions on issues of exclusion, equity, cultural difference and social justice
6.1 Understand how to persuade and engage diverse audiences through both written and oral communication strategies across a range of media formats with consideration of others' needs and views

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification in any field of study.

All applicants who do not meet the minimum academic requirement may still be considered on the basis of
• a minimum of at least four years full time, or equivalent, relevant work experience and
• a general capacity to undertake tertiary education as evidenced by a 300-word personal statement outlining the applicant’s interest in the course and clearly articulating how the course intended outcomes align with their career expectations.

Relevant work experience is defined from within the ANZSCO groups 01 Managers, 02 Professionals, 03 Technicians and Trade Workers, 04 Community and Personal Service Workers, 05 Clerical and Administrative Workers?. Applicants must subject a CV outlining their work experience and a Statement of Service confirming dates of employment and the position held within the organisation.

If applicants do not submit these documents, their application may not be considered.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

This course can be completed in a minimum of 8 months of online study, 1 x 6 credit point subject (or equivalent) per session over 12 x 7-week teaching sessions.

Studying more than 6 credit points a session is not recommended and subject to Faculty approval.

Course structure

The course comprises a total of 24 credit points and consists of four core subjects.

Course completion requirements

STM91830 Core subjects 24cp
Total 24cp

Course program

For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.

Articulation with UTS courses

This course is part of an articulated program comprising of the Graduate Diploma in Strategic Communication (exit only course) and Master of Strategic Communication.

Other information

For more information, speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423

email enquire@studyonline.uts.edu.au