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C10371v1 Bachelor of Communication (Digital and Social Media)

Award(s): Bachelor of Communication (Digital and Social Media) (BComm)
UAC code: 600007(Autumn session, Spring session)
CRICOS code: 087738E
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Notes

Students who commenced the Bachelor of Arts in Communication (Digital and Social Media) before 2016 can view their course program at Course transition arrangements.


Overview
Career options
Course intended learning outcomes
Admission requirements
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Other information

Overview

The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful. This degree develops imaginative, synthetic and analytical capacities, as well as practical skills across diverse technological platforms.

Studies focus on capacities for imaginative, synthetic and analytical thinking and communication, as well as practical skills in digital communication across diverse technological platforms and environments. Graduates are technologically literate, analytically sophisticated, innovative and resourceful leaders for the rapidly evolving digital communications industries.

Career options

Career options include digital and social media coordinator, communications officer, digital channels strategist and social media manager.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Possess a well-developed awareness of professional practice in the context of the communication industries
1.2 Apply theoretically-informed understanding of the communication industries in independent and collaborative projects across a range of media
2.1 Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries
2.2 Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work
3.1 Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange
3.2 Employ professional skills responsibly and respectfully in a global environment
4.1 Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture
4.2 Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Possess the awareness of ethical practice in the personal, political and professional contexts of civil society
5.2 Possess the skills to behave ethically in personal and professional contexts
6.1 Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts
6.2 Demonstrate digital literacy and production skills across a range of media and media texts

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Assumed knowledge

Any two units of English and computer literacy.

Course duration and attendance

The course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete elective subjects.

Industrial training/professional practice

Students can elect to undertake a professional internship in industry.

Course completion requirements

STM91104 Communication core 24cp
CBK91115 Cross-disciplinary electives 24cp
CBK91133 Major/Electives 48cp
MAJ10050 Digital and Social Media 48cp
Total 144cp

Course diagram



Course program

A typical course program is shown below for students commencing in Autumn session.

All students choose a second major stream when enrolling in their first session. This 16-credit-point stream consists of two major subjects from another major. Students can choose any second major (excluding Media Arts and Production) and, subject to meeting criteria, they can apply to continue with their chosen second major (the remaining 32 credit points, i.e. another four subjects).

Students who choose not to continue with their second major choice or who do not meet the eligibility criteria, continue in their course by choosing 32 credit points of electives (i.e. four subjects).

Autumn commencing
Year 1
Autumn session
54000 Citizenship and Communication   8cp
54060 Digital Communities   8cp
Select 8 credit points from the following:   8cp
CBK91135 Stream choices 16cp  
Spring session
54001 Digital Literacies   8cp
54061 Engagement, Participation, Gamification   8cp
Select 8 credit points from the following:   8cp
CBK91135 Stream choices 16cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
54062 Digital Experience Design   8cp
Select 8 credit points from the following:   8cp
CBK91136 Second major 48cp  
CBK91119 Electives 32cp  
Spring session
54063 Code as Literacy, Commodity, Infrastructure   8cp
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Select 8 credit points from the following:   8cp
CBK91136 Second major 48cp  
CBK91119 Electives 32cp  
Year 3
Autumn session
54064 Digital Publishing for Apps   8cp
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Select 8 credit points from the following:   8cp
CBK91136 Second major 48cp  
CBK91119 Electives 32cp  
Spring session
54065 Digital Futures   8cp
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Select 8 credit points from the following:   8cp
CBK91136 Second major 48cp  
CBK91119 Electives 32cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS