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C10355v3 Bachelor of Management Bachelor of Creative Intelligence and Innovation

Award(s): Bachelor of Management (BMgt)
Bachelor of Creative Intelligence and Innovation (BCIInn)

UAC code: 609532 (Autumn session), 609533 (Autumn session), 609534 (Autumn session)
CRICOS code: 088067J
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Course aims
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information


With majors available in tourism, sport business and events, the Bachelor of Management has been developed to reflect the growing importance of creative and experience-based industries in Australia's economic future. These industries are at the forefront of a globalised, digitalised and dynamic environment where innovation and creativity are key. Central to the degree is a practice-based program with built-in internships combining online and experiential learning with industry experience. There is an option to study overseas for a session at a UTS partner university in Asia, the Americas or Europe.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

This course provides an understanding of important aspects of business management and offers a choice of majors and sub-majors, as well as a variety of international exchange options.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of this combined degree also gain leading edge capabilities which are highly valued in the globalised world, including critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work independently across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

Course aims

Graduates emerge with the leadership, business design and innovation skills required to successfully manage contemporary organisations in the commercial, public and not-for-profit sectors of the economy.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after, with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Career options

Career options include positions in event management, festival management, event coordination, event tourism planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, tourism management, travel consultancy, travel management, corporate travel management, recreation planning, social media management, event marketing, tourism marketing, sport marketing, sport management, sport venue management, sport event management, sport event tourism management, sports agency, sports administration, player management, sponsorship management, and player relations management.

Course intended learning outcomes

1.1 Access and analyse relevant management knowledge and concepts to understand management practice in a global workplace
1.2 Apply relevant management knowledge and concepts to decision-making in professional practice
2.1 Apply innovative problem solving processes to address management issues in a specific industry context
3.1 Convey information clearly and fluently, in high quality written form appropriate for their audience
3.2 Use oral communication appropriately to convey information clearly and fluently
3.3 Employ teamwork and communication skills to work effectively within a team
4.1 Critically analyse managerial decisions in terms of ethical practice and social responsibility
4.2 Critically analyse sustainability principles for various stakeholders in relation to business contexts
5.1 Apply technical and professional skills within specialised management practice
CII.1.1 Identify and represent the components and processes within complex systems and organise them within frameworks of relationships
CII.1.2 Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems
CII.1.3 Discern common qualities of complex systems and model their behaviour
CII.1.4 Generate insights from the creative translation of models and patterns across different systems
CII.2.1 Recognise the nature of open, complex, dynamic and networked problems
CII.2.2 Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems
CII.2.3 Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways
CII.2.4 Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges
CII.2.5 Interrogate and generate ways to create value and evaluate outcomes
CII.2.6 Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time
CII.3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
CII.3.2 Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions
CII.3.3 Use a range of appropriate media, tools, techniques and methods creatively and critically in multi-disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts
CII.3.4 Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience
CII.3.5 Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive
CII.3.6 Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities
CII.4.1 Identify significant issues, challenges or opportunities and assess potential to act creatively on them
CII.4.2 Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment
CII.4.3 Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures
CII.4.4 Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation
CII.5.1 Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)
CII.5.2 Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires
CII.5.3 Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation
CII.5.4 Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact


CII = Creative Intelligence and Innovation course intended learning outcomes (CILOs)

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course can be completed in a minimum of four years of full-time or eight years of part-time study.

Course structure

Students must complete 240 credit points, comprising 144 credit points of tourism, sport business and events subjects, and 96 credit points of creative intelligence and innovation subjects.

The creative intelligence and innovation subjects are undertaken in accelerated form in July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.

Industrial training/professional practice

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation in their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.

Course completion requirements

STM90928 Core subjects (Management) 48cp
STM90929 Business Design and Innovation stream 24cp
CBK91261 Major choice (Management) 48cp
CBK91014 Electives 24cp
STM90839 Core subjects (Creative Intelligence and Innovation) 96cp
Total 240cp

Course program

A typical full-time program for students undertaking the course with the Events major is provided below.

Events major, Autumn commencing, full time
Year 1
Autumn session
21637 Event and Entertainment Contexts   6cp
21639 Event Impacts and Legacies   6cp
24108 Marketing Foundations   6cp
21129 Managing People and Organisations   6cp
July session
81511 Problems to Possibilities   8cp
Spring session
21640 Event Management   6cp
22600 Accounting Skills for Managers   6cp
21654 Socio-political Context of Management   6cp
21440 Management Skills   6cp
Summer session
81512 Creative Practice and Methods   8cp
Year 2
Autumn session
21650 Positioning and Promoting Events   6cp
21641 Event Sponsorship and Revenue   6cp
21227 Innovation and Entrepreneurship   6cp
21632 Business Strategy and Scenario Planning   6cp
July session
81513 Past, Present, Future of Innovation   8cp
Spring session
21651 Professional Internship   6cp
21645 Managing Human Resources   6cp
21643 Innovation Lab   6cp
21644 Law and Ethics for Managers   6cp
Summer session
81514 Creativity and Complexity   8cp
Year 3
Autumn session
21653 Servicescape and Venue: design, operations and management   6cp
21648 Management Research Skills   6cp
Select 12 credit points of options   12cp
July session
81515 Leading Innovation   8cp
Spring session
23115 Economics for Business   6cp
21638 Event Creation Lab (Capstone)   6cp
Select 12 credit points of options   12cp
Summer session
81516 Initiatives and Entrepreneurship   8cp
81522 Innovation Internship A   6cp
Year 4
Autumn session
81521 Envisioning Futures   6cp
81531 Industry Innovation Project   12cp
Spring session
81524 Professional Practice at the Cutting Edge   6cp
81532 Creative Intelligence Capstone   12cp
Select 6 credit points from the following:   6cp
81525 Innovation Internship B 6cp  
81523 Speculative Start-up 6cp  
81528 New Knowledge-making Lab 6cp  

Other information

Further information is available from:

UTS Student Centre
telephone 1300 ask UTS (1300 275 887)?
or +61 2 9514 1222?