570012 Strategic Communication Project
Warning: The information on this page is indicative. The subject outline for a
particular session, location and mode of offering is the authoritative source
of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.
Subject handbook information prior to 2024 is available in the Archives.
Credit points: 6 cp
Result type: Grade and marks
Requisite(s): 570011 Applied Research Methods
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
In this capstone subject, students synthesise and apply the skills and knowledge acquired across their studies to produce a work-like strategic communication project. The project may be, for example, a strategic communication plan for an organisation or a campaign; a critical analysis of an existing communication strategy or campaign; or an evaluation of a communication strategy or campaign to inform development of a new communication campaign. The project allows for student consolidation and extension of learning especially in regard to those critical and analytical skills associated with consultancy and management roles.
Subject learning objectives (SLOs)
| a. | Apply a broad range of theoretical concepts and advanced professional practices in communication to real world issues and contexts |
|---|---|
| b. | Access and critically analyse relevant information for comprehensive strategic communication solutions |
| c. | Integrate different perspectives and conceptual frameworks to produce and support recommendations for strategic communication |
| d. | Develop an innovative communication approach that progresses the organisations strategic goals |