52708 The Media Business
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particular session, location and mode of offering is the authoritative source
of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.
Subject handbook information prior to 2024 is available in the Archives.
Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksRequisite(s): 36 credit points of completed study in spk(s): MAJ09482 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09483 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09484 48cp Media Business Major OR 36 credit points of completed study in spk(s): MAJ09485 48cp Media Business Major
Description
As the capstone subject for the Media Business major, this subject provides students with the opportunity to apply the knowledge and skills they have acquired throughout their Media Business degree in practical, industry contexts. Over the course of the session, students complete a placement within a relevant Media Business organisation. In this subject, students are enabled to utilise, consolidate and sharpen their Media Business skills and knowledge as they prepare for a career in the Media industries.
Subject learning objectives (SLOs)
| a. | Reflect on their internship experiences and observations to isolate strategies to improve their ability to be professional |
|---|---|
| b. | Develop industry relevant skills, including workplace communications, negotiating with colleagues, and personal resilience |
| c. | Critically reflect on how their degree has prepared them for working life |
| d. | Evaluate the development of professional skills in Media Business |
Course intended learning outcomes (CILOs)
This subject engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
- Act in a professional manner appropriate to communication industries (1.1)
- Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media (1.2)
- Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work (2.2)
- Analyse and act ethically in the personal, political and professional contexts of civil society (5.1)
Teaching and learning strategies
This is a practice-based subject reflecting a work integrated approach to the learning process. In this unit, students source and complete an internship placement with a relevant Media Business company selected with the aid of the subject coordinator, forming the basis of their final essay and reflection as they transition from university study to the workplace. Students will spend between 80-100 hours in the formal context of the placement, with additional time spent investigating and surveying the relevant academic field and industry publications, organising the logistics of their placement, and any other issues that may arise in the field. Students have several contact points with their tutor during the semester, including four seminars in weeks 1, 2, 5 and 12. These seminars are designed to help students design and establish the project, critically reflect on the process as a cohort, receive feedback, and resolve any problems that arise in the course of the semester. One-on-one student consultations will also occur across the semester to assist and advise on their individual portfolios.
Assessment
Assessment task 1: Proposal
| Objective(s): | a and b | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weight: | 40% | ||||||||||||||||
| Length: | 800 words | ||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Assessment task 2: Critical Evaluation and Reflection
| Objective(s): | a, b, c and d | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weight: | 60% | ||||||||||||||||||||||||
| Length: | 1600-word critical evaluation; 400-word reflection | ||||||||||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Minimum requirements
It is a requirement of this subject that all students who choose the placement option complete the two Placement Forms in Career Hub (Placement Summary Form and Completion of Placement Summary Form).
Required texts
There are no set texts or required readings for this subject; students instead draw on academic literature they have used and acquired throughout their degree where necessary and useful, and draw on various sources and non-academic literature relevant to their project. References should be formatted in APA style.
References
Ahmad, B., & Naz, B. (2022). The Impact of Social Media Advertising on Consumer Behavior: A Comparative Analysis. Journal Of Media and Business Studies Research, 1(1), 1-15.
Connock, A. (2022). Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age. Taylor & Francis.
D’abate C. P., Youndt M. A., Kathryn E. W. (2009). “Making the most of an internship: An empirical study of internship satisfaction.” Academy of Management Learning & Education, 8, 527-539.
Feuillet, A., Alem, A., Durand, C., Terrien, M., & Scelles, N. (2023). What can be learnt from failures in the sports media business? A case study of the Mediapro crash in football media rights in France. Journal of Media Business Studies, 1-22.
Hardacre, K and Workman, B (2010) Planning and reviewing work-based learning. A practical guide. Libri Publishing: Oxfordshire.
Khamis, S. and Keogh, B. (2021) 'Sonic branding and the aesthetic infrastructure of everyday consumption' Popular Music, 40/2: 281-296.
Picard, R. G. (2021). Media Business Ethics, Corporate Social Responsibility, and Governance. Handbook of Global Media Ethics, 59-70.
Will, A., Gossel, B., & Windscheid, J. (2020). Eyes on tech! Media entrepreneurship and the relevance of technology in business models. Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice, 177.
Taher, A., & El Badawy, H. Y. (2022). The value of using popular music and performers on brand and message recall in television advertising jingles. Journal of Media Business Studies, 1-17.
Villi, M., & Picard, R. (2019). Transformation and Innovation of Media Business Models. In M. Prenger & M. Deuze (Eds.), Making Media: Production, Practices, and Professions (pp. 121-132). Amsterdam University Press.