26814 Strategies and Business Models
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Credit points: 3 cp
Subject level:
Postgraduate
Result type: Grade and marksThere are course requisites for this subject. See access conditions.
Description
This subject provides students with an introduction to strategic management and business models; it covers classic strategy questions and topics focusing on understanding sources of competitive advantage, strategic innovation, and contemporary business model design. Students learn about the key processes and practices of strategic analysis, business modelling, and strategy making and apply them to their organisation and other real cases. Students consider how strategy informs decision-making and drives organisational and societal change.
Subject learning objectives (SLOs)
| 1. | understand key strategy frameworks and practices that underlie executive decision making and strategic transformation |
|---|---|
| 2. | apply tools and techniques to assess an organization's current business model and competitive position |
| 3. | develop business models and strategies, and justify how they create sustainable competitive advantage |
Contribution to the development of graduate attributes
The subject contributes to the development of graduate attributes by introducing students to key strategy concepts, tools and techniques that can assist them in developing new or improving existing business models and business strategy. This subject contributes to the development of the following graduate attributes:
- Professional and technical competence
Teaching and learning strategies
This subject is delivered through a mix of online learning, three live online webinars and online consultations. The subject features a mix of theoretical concepts and application in the contemporary context that is designed to enhance knowledge and capabilities in business administration.
Students have access to online resources, and self-directed learning activities and are expected to study online content provided via the UTS learning management system. They are required to complete online learning activities, which will help identify knowledge gaps and inform discussions. Webinars are designed to present the theory and practice of the subject’s content. Students are required to complete pre-work activities before attending webinars. Discussions focus on the application of concepts, techniques, and methods.
A formative assessment provides students with feedback to direct their study. Ongoing general and individual feedback will be provided throughout the subject via consultation sessions. A summative assessment provides feedback on students' comprehension and application of learning. Students also receive formal feedback on assessment tasks.
Content (topics)
- Key strategy theories and source of competitive advantage
- Strategic analysis
- Strategy and innovation
- Business models and business model patterns
- Strategy as a process and practice
Assessment
Assessment task 1: Strategy and business model analysis (Individual)
| Objective(s): | This addresses subject learning objective(s): 1 and 2 |
|---|---|
| Weight: | 40% |
| Criteria: |
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Assessment task 2: Strategic analysis and recommendation report (Individual)
| Objective(s): | This addresses subject learning objective(s): 1 and 3 |
|---|---|
| Weight: | 60% |
| Criteria: |
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Minimum requirements
Students must achieve at least 50% of the subject's total marks.
Required texts
Clegg, S., J. Schweitzer, A. Whittle and C. Pitelis 2019. Strategy: Theory and Practice, Sage Publishing.
Osterwalder, A., Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons
References
Chesbrough, H. 2010. Business Model Innovation: Opportunities And Barriers. Long Range Planning, 43(2): 354-363.
Christensen, C. M., Baumann, H., Ruggles, R., & Sadtler, T. M. 2006. Disruptive Innovation For Social Change. Harvard Business Review, 84(12): 94.
Gruber, M., de Leon, N., George, G. & Thompson, P. 2015, Managing by design, Academy of Management Journal, vol. 58, no. 1, pp. 1-7.
Teece, D. 2010. Business Models, Business Strategy and Innovation. Elsevier Long Range Planning 43 172-194.