University of Technology Sydney

24770 Thesis in Marketing (Honours) 1

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Business: Marketing
Credit points: 6 cp

Subject level:


Result type: Grade and marks

There are course requisites for this subject. See access conditions.


This subject requires the student to produce a written thesis research proposal of about 6000 words that forms the basis of the research to be carried out in the subject. Students are allocated an academic supervisor from within the School of Marketing, with whom they meet regularly throughout their enrolment in the subject. The subject develops the student's competency in carrying out a critical review of the literature, choosing appropriate research methodologies, and the writing of the research proposal.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. research the academic and practitioner literature in areas relevant to their honour thesis topic.
2. write a literature review based on the above research of the literature
3. conceptualise and develop a research proposal on an original problem of a theoretical or applied nature in the area of marketing
4. write a research proposal that incorporates a review of the relevant literature and a description of the proposed methodology.

Course intended learning outcomes (CILOs)

This subject also contributes specifically to the following program learning objectives:

  • Communicate research and its potential impacts effectively to a range of audiences (2.1)
  • Apply the appropriate research method and analytical tools in addressing discipline specific problems (4.1)

Contribution to the development of graduate attributes

This subject is a preparation for the Honours thesis, which is the culmination of the Honours degree.
It enables students to decide on an appropriate topic for their Honour thesis, to obtain the required knowledge and understanding of the literature relevant to their thesis topic, and to decide on the appropriate methodology for carrying out the research.

Teaching and learning strategies

This is an individually supervised subject with no formally scheduled class. An academic supervisor will be allocated to each student at the commencement of enrolment in the subject, and regular meetings will occur at times to be arranged. Students will also be required to give an oral presentation to staff and other research students at a seminar arranged by the School of Marketing.

Content (topics)

  • Writing a literature review
  • Development of a research topic
  • Deciding on appropriate research methodology
  • Ethical considerations in the carrying out of marketing research
  • The writing of a research proposal


Assessment task 1: Thesis Proposal (Individual)


This addresses subject learning objective(s):

1, 2, 3 and 4

This addresses program learning objectives(s):

2.1 and 4.1

Weight: 100%

Minimum requirements

Students must achieve 50% grade.