University of Technology Sydney

23710 Behavioural Decision Making

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2025 is available in the Archives.

UTS: Business: Economics
Credit points: 3 cp
Result type: Grade and marks

Requisite(s): 23714 Rationality and Incentives
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Description

This subject introduces students to a rapidly expanding area of economics and provides students with an understanding of important concepts from both psychology and economic theory. The subject material addresses current applications of Behavioural Economics tools in the industry and government.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. apply insights from psychology and other related disciplines in economic situations
2. interpret the role of behavioural factors in decision making
3. analyse behavioural and experimental studies

Contribution to the development of graduate attributes

This subject introduces students to a rapidly expanding area of economics and provides students with an understanding of important concepts from both psychology and economic theory. This understanding will allow them to analyse a wide range of situations and behaviour with a new length. The subject material addresses current applications of Behavioural Economics tools in the industry and government.

This subject contributes to developing the following graduate attribute(s):

  • Intellectual rigour and innovative problem solving
  • Professional and technical competence

This subject contributes to the development of the following program learning objective(s):

  • Synthesise the latest evidence in theoretical and empirical research with quantitative and qualitative expertise in Behavioural Economics to lead professional practice (4.1)

Teaching and learning strategies

This subject will be articulated around online lectures and, and face to face seminars. Subject content will be presented to students in a variety of formats (lecture slides, notes, videos, articles) and delivered both online and in-class. At the beginning of the unit, students are expected to review materials and complete tasks on their own before attending a weekly Zoom review session with the lecturer. Materials will be provided to students on the teaching managenent system, but students are also expected to seek information independently. The online material will involve the students in a wide range of hypothetical decision situations. The student will be asked to make decisions and receive feedback on them to illustrate and explain the conceptual content of the course.

At the end of the unit, seminars offer face to face interaction to review the material and engage students with the material. Seminars are highly interactive. Students will learn about behavioural economics concepts and methods and apply these to solve problems and case studies in-class, either individually or in small groups. Students will receive individual feedback in-class from the lecturer.

Content (topics)

  • Reference dependence
  • Context effects, Heuristics, and Biases
  • Risk Preferences
  • Mental Accounting

Assessment

Assessment task 1: Online Quiz (Individual)*

Objective(s):

This addresses subject learning objective(s):

1 and 2

Weight: 35%
Criteria:
  • Accurate knowledge on behavioural economic concepts

*Note: Late submission of the assessment task will not be marked and awarded a mark of zero.

Assessment task 2: Case study: report as a video presentation (Individual)*

Objective(s):

This addresses subject learning objective(s):

1, 2 and 3

Weight: 65%
Criteria:
  • Clear summary of the case study showing understanding of the research question
  • Understanding of behavioural and economic factors
  • Use of behavioural and economic factors to evaluate behavioural intervention
  • Quality of presentation

*Note: Late submission of the assessment task will not be marked and awarded a mark of zero.

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

References

[Optional] Angner, Erik. A course in behavioral economics. Bloomsbury Publishing, 2020.