22804 Business Analytics Foundations

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Subject handbook information prior to 2025 is available in the Archives.

Subject level:

Postgraduate

Description

Business analytics is a field that focuses on utilising data, quantitative analysis, predictive modelling, and evidence-based management to drive value creation and inform decision-making within organisations. With the exponential growth of data generated by businesses, governments, and society at large, it is imperative for future leaders to possess a solid understanding of the tools and techniques required to make data-driven decisions.

In this subject, students establish a strong foundation in business analytics and gain exposure to a wide range of analytical techniques and methods essential for tackling real-world business problems. The subject covers key concepts such as data manipulation, data visualisation, statistical analysis, and predictive modelling. Students learn to use industry-standard tools, to explore, analyse, and derive meaningful insights from complex datasets. Throughout the subject, students learn to identify relevant data sources, formulate analytical questions, and apply appropriate techniques to extract actionable insights. Emphasis is placed on developing the ability to communicate findings effectively to diverse stakeholders, including technical and non-technical audiences.