21959 Events for Impact and Legacy

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Postgraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27726 Event Evaluation, Impacts and Legacies

Description

This subject provides an overview of the events sector, along with the functions, impacts and legacies that events have from the perspective of various groups and organisations within society. The subject examines the political, economic, tourism, social and environmental impacts and legacies of events. Key tools that can be employed in assessing event impacts and legacies are examined, with best practice methodologies identified. Issues associated with the evaluation of event impacts and legacies are examined, often through the vehicle of case studies. Principles of stakeholder management and the sustainability of events underpin this subject.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:

1.	Assess the varying contexts, rationale and functions events perform from the perspective of the communities, groups, and public and private organisations that conduct them
2.	Appraise the range of potential impacts and legacies generated by events of various types and sizes
3.	Review methods for evaluating economic and non-economic impacts and legacies of events
4.	Formulate an event evaluation plan for a specific event

Contribution to the development of graduate attributes

This subject is aligned with the graduate attributes of communication and collaboration, social responsibility and cultural awareness, and professional and technical competence. The subject equips students with a broad perspective on, and an understanding of, the events sector, and the roles, impacts and legacies of events from the perspective of various groups and organisations within a society. Additionally, it seeks to equip students with an understanding of best practice approaches to the evaluation of event impacts and legacies. Students apply this knowledge in the development of an event evaluation plan for a specific event. As such, the skills and competencies gained in this subject provide a foundation for professional practice in the event industry.

This subject also contributes to the development of the following program learning objective(s) for the Master of Event Management courses:

Manage complex stakeholder relationships and work effectively in teams to deliver agreed project outcomes in a timely manner (2.2)
Evaluate and apply principles of law, ethics, sustainability and Indigenous values within event management practices (3.1)

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, which may include lectures, case studies, collaborative group work, student presentations and invited guest speakers. Students should come to class prepared to actively participate in the learning process. Prior to each class students are expected to read and reflect upon assigned materials including videos and reading material provided via the learning management system so that they are prepared to participate in class discussion and problem-solving exercises. Class time is designed to offer active learning experiences, where students can work collaboratively on tasks including problem-based scenarios and case study analyses. There will be opportunities for collaborative discussions of key concepts and case studies, as well as sharing of knowledge and experience with peers. In-class feedback on learning activities will be provided by the lecturer from week 2 onwards, allowing students the opportunity to gain early formative feedback.

Content (topics)

The nature and roles to be played by events from the perspective of the communities, groups, and organisations that hold them
Event stakeholders and the process of stakeholder management
Economic, political, social, tourism and environmental impacts of events
Best practice methods for evaluating economic and non-economic impacts of events
Event leveraging
Event legacy domains and a strategic approach to delivering legacy outcomes

Assessment

Assessment task 1: In-class test (Individual)*

Objective(s):	This addresses subject learning objective(s): 1, 2 and 3
Weight:	40%
Length:	The in-class test is of 1 hour duration.
Criteria:	*Note: Late submission of the assessment task will not be marked and awarded a mark of zero.

Assessment task 2: Event Evaluation Report (Individual and Group)

Objective(s):	This addresses subject learning objective(s): 1, 2, 3 and 4
Weight:	60%
Length:	Group report: 3,500 words (excluding references) Presentation: 15 mins

Objective(s):

This addresses subject learning objective(s):

1, 2, 3 and 4

Weight:

60%

Length:

Group report: 3,500 words (excluding references)

Presentation: 15 mins

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

There is no prescribed text for this subject. Prescribed readings are made available through Canvas under each week’s subject topic.

It will be assumed that students, on a progressive basis, have undertaken the readings for each topic area.

This subject assumes that students will have a comprehensive understanding of the contents of the UTS:Business Guide to Writing Assignments, available at:

https://www.uts.edu.au/sites/default/files/2018-07/UTS-Business-School-Writing-Guide.pdf

References

Chalip, L. 2006, 'Towards Social Leverage of Sport Events', Journal of Sport & Tourism, vol. 11, no. 2, pp. 109-127.

Edwards, D., Foley, C., Dwyer, L., Schlenker, K., & Hergesell, A. 2014, 'Evaluating the economic contribution of a large indoor entertainment venue: an inscope expenditure study', Event Management: An International Journal, vol. 18, no. 4, pp. 407-420.

Foley, C., Schlenker, K., Edwards, D., & Lewis-Smith, L. 2013, ‘Determining Business Event Legacies Beyond the Tourism Spend: An Australian Case Study Approach’, Event Management: An International Journal, vol. 17, pp.311–322.

Getz, D. 2005, Event Management and Event Tourism (2nd ed.), Cognizant Communication Corporation, New York.

Jones, M. 2014, Sustainable Event Management: A Practical Guide (2nd ed.), Routledge, Abingdon, Oxon.

Jonson, P., Small, J., Foley, C., & Schlenker, K. 2015, 'All Shook Up at the Parkes Elvis Festival: The Role of Play in Events'. Event Management: An International Journal, vol.19, no. 4, pp. 479–493.

Kim, S. S. & Petrick, J. F. 2005, 'Residents' perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as host city', Tourism Management, vol. 26, pp. 25-38.

Schlenker, K., Foley, C.T. & Carroll-Dwyer, E. 2016, 'The Parkes Elvis Festival: Attendee and host community perspectives' in Newbold, C. & Jordan, J. (eds), Focus on World Festivals Contemporary Case Studies and Perspectives, Goodfellow, Oxford, pp. 299-308.

Schlenker, K., Foley, C., & Getz, D. 2010, Encore Festival and Event Evaluation Kit: Review and Redevelopment, Gold Coast, CRC for Sustainable Tourism Pty Ltd.

Schulenkorf, N. & Schlenker, K. 2017, 'Leveraging Sport Events to Maximize Community Benefit in Low- and Middle-Income Countries'. Event Management: An International Journal. vol. 21, no. 2, pp. 217-231.

Schulenkorf, N., Schlenker, K., Rammal, H. G., Welty Peachey, J., & Morgan, A. 2022. Managing and Leveraging Events: Business and Social Dimensions. London: Routledge.

Schulenkorf, N., Schlenker, K. & Thomson, A. 2017, 'Event Leverage and Sport Mega-Events' in Managing Sport Mega-Events, Routledge, Abingdon, pp. 139-149.

Schulenkorf, N., Thomson, A. & Schlenker, K. 2011, ‘Intercommunity Sport Events: Vehicles and Catalysts for Social Capital in Divided Societies’, Event Management: An International Journal, vol. 15, no. 2, pp. 105-119.

Small, K. 2007, ‘Social dimensions of community festivals: an application of factor analysis in the development of the Social Impact Perception (SIP) scale’, Event Management: An International Journal, vol. 11, no. 1-2, pp.45-55.

Small, K., Edwards, D. & Sheridan, L. 2005, 'A flexible framework for evaluating the socio-cultural impacts of a small festival', International Journal of Event Management Research, vol. 1, no. 1, pp. 66-77.

Thomson, A., Schlenker, K., & Schulenkorf, N. 2013, 'Conceptualising Sport Event Legacy', Event Management: An International Journal, vol. 17, no. 2, 111-122.

Thomson, A., Schlenker, K., Schulenkorf, N. & Brooking, E. 2017, 'The Social and Environmental Consequences of Hosting Mega-Sport Events' in Frawley, S. (ed), Managing Sport Mega-Events, Routledge, Abingdon, pp. 150-164.

Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. & McMahon-Beattie, U. (eds) 2004, Festivals and Events Management: An International Arts and Culture Perspective, Elsevier Butterworth-Heinemann, Oxford.