21637 Event and Entertainment Contexts
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Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksThere are course requisites for this subject. See access conditions.
Anti-requisite(s): 27126 Event and Leisure Industries
Description
This subject provides students with an understanding of the historical, social, psychological and economic influences that shape the contemporary and future events and entertainment industries. Students develop an appreciation of the complex contexts that present event managers with, on the one hand, challenges to address in order to create successful events, and, on the other hand, opportunities to develop unique and meaningful event experiences. Students undertaking this subject should emerge with an understanding of the influences on event and entertainment industries, along with the ability to apply the range of skills and knowledge necessary to identify and manage the resultant challenges and opportunities as part of the overall event management process.
Subject learning objectives (SLOs)
| 1. | appraise historical, social, psychological and economic influences that have shaped the contemporary global events and entertainment industries |
|---|---|
| 2. | construct and present written, spoken and visual information with accuracy and clarity |
| 3. | apply critical and creative thinking to address issues in event management |
| 4. | explain the ethical and legal responsibilities of event managers to promote diversity and social inclusion principles and practice |
Contribution to the development of graduate attributes
This subject aligns with the graduate attribute of intellectual rigour and innovative problem solving.
In this first year subject in the Event Management major of the Bachelor of Management, students will apply knowledge and concepts and critical, creative and analytical skills to innovate and solve problems in a professional context. Students will also critically analyse managerial decisions and business practices in terms of their social responsibility and cultural awareness.
This subject also contributes specifically to the development of the following Program Learning Objectives for the Bachelor of Management:
- Apply critical thinking skills to analyse contemporary managerial challenges, enabling the development of creative solutions relevant to professional practice (1.1)
Teaching and learning strategies
Teaching and learning strategies include: tutorials, collaborative projects, preparation tasks which are integrated and extended in collaborative classrooms, practice-based assessments, case studies and lectures. Content for this subject is supported by the UTS Learning Management System.
Content (topics)
- Events and entertainment in an economic context: experience economy, information economy, sharing economy.
- Events and entertainment in a social context: play, sociability, social inclusion.
- Events and entertainment in a psychological context: deviance, flow, happiness.
- Events and entertainment in a historical context – medieval through to post-modern influences
Assessment
Assessment task 1: Critical reflection paper (Individual)
| Objective(s): | This addresses subject learning objective(s): 2 and 3 |
|---|---|
| Weight: | 25% |
Assessment task 2: Mini event (group)
| Objective(s): | This addresses subject learning objective(s): 1, 2 and 3 |
|---|---|
| Weight: | 25% |
Assessment task 3: Exam (Individual)
| Objective(s): | This addresses subject learning objective(s): 1, 3 and 4 |
|---|---|
| Weight: | 50% |
Minimum requirements
Students must achieve at least 50% of the subject’s total marks.
Required texts
There is no set text for this subject. Required readings are specified for each week and can be found in the Reading List section of the subject's Canvas site. All readings are accessible via the UTS Library.