University of Technology Sydney

20400 International Marketing

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2025 is available in the Archives.

UTS: Business: Marketing
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

Requisite(s): 24108 Marketing Foundations OR 24109 Marketing and Customer Value
There are course requisites for this subject. See access conditions.

Description

This subject provides students with contemporary theoretical international marketing knowledge and the practical skills required for effective marketing management performance in a global environment. It deals initially with the conceptual and environmental aspects of international marketing. Using this knowledge, issues associated with developing practical marketing strategies appropriate to different world markets are then considered in detail.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Demonstrate an awareness and understanding of international marketing concepts
2. Apply the theoretical concepts of marketing to the differing realities of the international marketplace
3. Demonstrate the relevance of the need for business to market internationally
4. Prepare an international marketing plan for a company

Contribution to the development of graduate attributes

This subject provides students with contemporary theoretical international marketing knowledge and the practical skills required for effective marketing management performance in a global environment. It deals initially with the conceptual and environmental aspects of international marketing. Using this knowledge, issues associated with developing practical marketing strategies appropriate to different world markets are then considered in detail. Within this broad framework, the subject provides students with professional competencies (knowledge and skills) in strategic thinking, critical analysis, problem-solving, developing marketing plans, decision-making under conditions of uncertainty, understanding marketing organisational dynamics, and effective communication (written and oral).

Teaching and learning strategies

The subject will be taught using a combination of large lectures and smaller tutorials. The lectures provide the structure of the topic area, discussion of the theory and some practical examples. Tutorials provide an opportunity to discuss ideas, issues and make practical application of the theory, as well as encouraging students to think in a creative manner to solve real world problems. Use is made of the UTS Learning Management System, which will be used to share information, provide feedback and encourage interaction between staff and students.

Content (topics)

  • The Rationale for International Marketing
  • The International Economic, Financial, Cultural, Social, Political, Legal, and Technology Environments
  • Researching International Markets
  • International Market Selection & Entry
  • Planning for International Marketing
  • International Market Strategy
  • International Marketing Implementation (products & services, promotion, pricing and distribution)

Assessment

Assessment task 1: Mid-Semester Exam (Individual)

Objective(s):

This addresses subject learning objective(s):

1 and 2

Weight: 20%

Assessment task 2: Major Project (Group)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3 and 4

Weight: 30%
Length:

The final report should be between 20 to 25 pages in length (Font: Times New Roman, Size: 12pt, and 1.5 spacing) plus (i.e., excluding) references and appendices.

When you have completed the 'final draft' of the report, make sure that you undertake a final edit of the document. Also, make sure that you carefully reference all the external data, information and arguments that you have used/made in preparing the report

Assessment task 3: Final Exam (Individual)

Objective(s):

This addresses subject learning objective(s):

1, 2 and 3

This addresses program learning objectives(s):

.1, .2 and .3

Weight: 50%

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

The required text for this course is:

International Marketing, An Asia Pacific Perspective; Fletcher R, Crawford H, 7th Edition, Pearson 2016

Note: The required reading lists in the subject outline are based on the chapters in this text book

The e-book and hard copy versions of this text are available at: http://pearson.com.au/9781488611179

Other resources

Associated Reference Sources:

  • Financial Times (Asian)
  • Wall Street Journal
  • Bloomberg
  • Businessweek
  • The Economist
  • Forbes International
  • Marketing Review
  • International Journal of Advertising
  • Business International
  • Business Horizons
  • Journal of Business Research
  • Journal of Global Marketing
  • Journal of International Business Studies
  • European Journal of Marketing
  • Journal of International Consumer Marketing
  • Journal of International Management
  • Journal of Marketing