79011 Marketing Law6cp
Requisite(s): 79203 Business Law and Ethics OR 70110 Introduction to Law
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Students completing this subject gain an in-depth knowledge of the laws that regulate marketing activities in Australia. Current challenges to marketing law such as the rise of social media, artificial intelligence and data analytics are also explored. Topics covered include misleading advertising, liability for faulty or dangerous products, privacy and digital platforms, the role of intellectual property in product and brand development and competition law. Students select an area of marketing law to research and present which deepens their knowledge and further develops their research and communication skills. Risk assessment and compliance strategies are developed through class activities.
Detailed subject description.
Information to assist with determining the applicable fee type can be found at Understanding fees.
- Commonwealth-supported students: view subject fees at Fees Search: Commonwealth-supported
- Postgraduate domestic fee-paying students: fees are charged according to the course enrolled in; refer to Domestic Fees Search: Postgraduate and Research
- International students: fees are charged according to the course enrolled in; refer to International Fees Search
- Subject EFTSL: 0.125