University of Technology Sydney

79011 Marketing Law

Requisite(s): 79203 Business Law and Ethics OR 70110 Introduction to Law
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



Students completing this subject gain an in-depth knowledge of the laws that regulate marketing activities in Australia. Current challenges to marketing law such as the rise of social media, artificial intelligence and data analytics are also explored. Topics covered include misleading advertising, liability for faulty or dangerous products, privacy and digital platforms, the role of intellectual property in product and brand development and competition law. Students select an area of marketing law to research and present which deepens their knowledge and further develops their research and communication skills. Risk assessment and compliance strategies are developed through class activities.

Detailed subject description.

Fee information

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Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.