57815 Digital Engagement in Strategic Communication
8cp; offered entirely online due to the nature of discussions focusing on the contexts in digital/social media: introduction: week 1 (60 minutes); 90-minute online tutorials (weeks 2, 3, 4, 5, 7, 8, 9, 11, 12); optional drop-in consultation (week 6); prerecorded lectures by SC and industry experts will be uploaded on CanvasThere are course requisites for this subject. See access conditions.
Anti-requisite(s): 57222 Influence in the Digital World AND 57615 Digital Engagement in Strategic Communication
Elective
Postgraduate
Description
This subject develops students analytical skills to critically evaluate the complexities of digital communication, from ethics to crisis communication and organisations’ engagement with stakeholders via digital/social media. Students gain insights into strategic communication, the impact of 'big data', and the significance of human interaction in the digital realm. Through practical application, students learn to navigate digital media strategies within organisations, addressing privacy, ethics, transparency and engagement with diverse stakeholders. The learning process involves active analysis and application of theories to real-world scenarios, fostering a deep understanding of digital communication's role in society and business.
Typical availability
Spring session, City campus
Detailed subject description.