57813 Corporate and Marketing Communication
8cp; mix of weekly tutorials, and block workshops on the weekend, with mix of pre-recorded lectures delivered by SC and live f2f lectures delivered by SC and industry expertsThere are course requisites for this subject. See access conditions.
Anti-requisite(s): 57220 Corporate and Marketing Communication AND 57613 Corporate and Marketing Communication
Elective
Postgraduate
Description
This subject examines contemporary corporate and marketing communication objectives, strategies and methods used to promote organisations, products and services. Students examine differences and complementation between corporate communication and marketing communication, comparing the intent, strategies, and tactics employed in marketing communication practice with those used in corporate communication practice. Students compare the drivers of decision-making for both forms of communication practice and consider how priorities support and conflict with one another. In doing this, students critically examine methods of corporate and marketing communication from standpoints of ethics and effectiveness.
Typical availability
Autumn session, City campus
Detailed subject description.