57613 Corporate and Marketing Communication
6cp; mix of weekly tutorials, and block workshops on the weekend, with mix of pre-recorded lectures delivered by SC and live f2f lectures delivered by SC and industry expertsRequisite(s): 16 credit points of completed study in spk(s): STM91564 Core stream (Media, Industry and Practice)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57220 Corporate and Marketing Communication AND 57813 Corporate and Marketing Communication
Elective
Postgraduate
Description
This subject provides students with an understanding of the roles and interplay between corporate and marketing communications within various organisations, including government agencies. They gain insights into crafting effective strategies that align with organisational goals while navigating the nuances between these communication forms. Through critical analysis, students develop skills to assess the ethical implications and effectiveness of communication practices, learning to resolve potential conflicts and ensure cohesive messaging. The learning process involves active comparison, critique, and application of real-world communication scenarios.
Typical availability
Autumn session, City campus
Detailed subject description.