57812 Contemporary Advertising Practice
8cp; mix of weekly tutorials, and block workshops on the weekend, with mix of pre-recorded lectures delivered by SC and live f2f lectures delivered by SC and industry experts and the project "client"There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57217 Contemporary Advertising Practice AND 57612 Contemporary Advertising Practice
Elective
Postgraduate
Description
This subject equips students with an understanding of the dynamic nature of advertising within the modern business and technological landscape. Students gain insights into historical and current advertising practices, the use of data analytics to harness 'big data', and the crafting of compelling messages that resonate with target audiences. Through practical learning, students develop skills in interpreting data, articulating brand benefits, and creating persuasive appeals that align with various paid media formats, ensuring their advertising strategies are both relevant and impactful.
Typical availability
Autumn session, City campus
Detailed subject description.