57612 Contemporary Advertising Practice
6cp; mix of weekly tutorials, and block workshops on the weekend, with mix of pre-recorded lectures delivered by SC and live f2f lectures delivered by SC and industry experts and the project "client"Requisite(s): 16 credit points of completed study in spk(s): STM91564 Core stream (Media, Industry and Practice)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57217 Contemporary Advertising Practice AND 57812 Contemporary Advertising Practice
Elective
Postgraduate
Description
This subject equips students with an understanding of the dynamic nature of advertising within the modern business and technological landscape. Students gain insights into historical and current advertising practices, the significance of data analytics in crafting targeted campaigns, and the art of creating compelling messages that resonate with audiences. Student learning encompass the strategic use of big data, the crafting of persuasive content from brand attributes, and the articulation of benefits to engage consumers effectively. Through practical exploration, students develop the skills to produce impactful advertising that aligns with contemporary media formats and consumer expectations.
Typical availability
Autumn session, City campus
Detailed subject description.