57225 Advanced Creative Entrepreneurship8cp
There are course requisites for this subject. See access conditions.
This subject extends students' capacity to facilitate and manage a sustainable and adaptable creative and commercial practice in a rapidly changing creative media environment. Students explore practices of creative entrepreneurship to provide them with a platform for the development of new ideas and approaches for working in the media and creative industries via scenario-based models. They develop strategies for managing the demands of clients and creative content markets, while staying fiscally solvent and producing robust creative work. Students respond to industry style briefs to produce creative business proposals which explore techniques such as pitching, persona and role-play based scenarios together with the production of online and portfolio materials. Students develop skills in collaborative project management, the strategising of promotional campaigns, the iteration of ideas and refinement of concepts in response to feedback.
Detailed subject description.