University of Technology Sydney

57225 Advanced Creative Entrepreneurship

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2020 is available in the Archives.

UTS: Communication: MAP and Sound and Music Design
Credit points: 8 cp
Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

This subject extends students' capacity to facilitate and manage a sustainable and adaptable creative and commercial practice in a rapidly changing creative media environment. Students explore practices of creative entrepreneurship to provide them with a platform for the development of new ideas and approaches for working in the media and creative industries via scenario-based models. They develop strategies for managing the demands of clients and creative content markets, while staying fiscally solvent and producing robust creative work. Students respond to industry style briefs to produce creative business proposals which explore techniques such as pitching, persona and role-play based scenarios together with the production of online and portfolio materials. Students develop skills in collaborative project management, the strategising of promotional campaigns, the iteration of ideas and refinement of concepts in response to feedback.

Subject learning objectives (SLOs)

a. Evaluate creative ventures from a business perspective.
b. Analyse strategic creative choices.
c. Bring people together in sustainable ventures.
d. Devise viable venture financing strategies.
e. Present business plans persuasively.

Course intended learning outcomes (CILOs)

This subject engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

  • Reflect critically on trends in emerging media (1.2)
  • Engage ethically with complex problems to deliver future-focused and sustainable solutions (2.1)
  • Apply high-level collaborative research and entrepreneurial skills to business, curation and understanding audiences (2.2)
  • Analyse, develop or produce creative media projects for a range of platforms and experiences (2.3)
  • Engage audiences and communities for impact and change (5.2)
  • Evaluate how communication works in a professional creative media context (6.1)
  • Demonstrate high-level abilities and self-awareness as an oral, written and visual communicator (6.2)

Teaching and learning strategies

Face-to-face workshops will incorporate a range of teaching and learning strategies including short lectures, interactions with guest lecturers, role-play, discussion of readings, case studies, group work and presentations. These activities will be complemented by independent group work plus individual reading and participation in scheduled phone conferences between workshops. Group work will focus on development of and presentation of a business plan for a creative venture devised by the group. Formative guidance on assessment tasks will be given before the first assessment is due while more focused feedback on structuring the latter tasks will be provided after that first assessment task.

Content (topics)

This subject is about bringing new things into the world – the business of creativity, invention and innovation. Newness brings particular business challenges relating to the uncertainty of outcomes and the intangibility of underlying assets. Yet people working in the creative industries have developed systems and processes to tame the risks and uncertainty; they have devised novel business structures, invented new financial instruments, and evolved new models of leadership and teamwork. These are all addressed in this subject.

Assessment

Assessment task 1: Personal statement of professional situation and opportunities

Objective(s):

a, b, d and e

Weight: 30%
Length:

1500 words

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Clarity of expression 30 e 6.2
Professional insight 10 b 2.1
Integration of cited literature 20 b, d 2.3
Strategic insight 40 a, b 2.3
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Development and presentation of group business project

Objective(s):

a, c, d and e

Weight: 30%
Length:

10 minutes

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Ability to work collectively 30 c 2.2
Relevance of underlying research 30 a, d 2.3
Persuasiveness of presentation 40 e 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 3: Reflection on group project and presentation

Objective(s):

b, c and e

Weight: 40%
Length:

2500 words

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Clarity of expression 20 e 6.2
Professional ethical engagement 30 b 2.1
Integration of cited literature 20 e 1.2
Strategic insight 30 b, c 5.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes