57225 Advanced Creative Entrepreneurship

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2025 is available in the Archives.

Description

In this subject, students gain a deep understanding of the business environment in which they will pursue their creative practice. Working collaboratively, students learn the fundamentals of pitching, starting, growing and managing a creative business. There is a focus throughout the subject on the implications of running a business based on the creation of intellectual property. Teamwork is emphasised throughout the subject. Students have multiple opportunities to present their ideas and receive detailed constructive feedback.

Subject learning objectives (SLOs)

Course intended learning outcomes (CILOs)

This subject engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

• Engage ethically with complex problems to deliver future-focused and sustainable solutions (2.1)
• Apply high-level collaborative research and entrepreneurial skills to business, curation and understanding audiences (2.2)
• Analyse, develop or produce creative media projects for a range of platforms and experiences (2.3)
• Evaluate how communication works in a professional creative media context (6.1)
• Demonstrate high-level abilities and self-awareness as an oral, written and visual communicator (6.2)

Teaching and learning strategies

Face-to-face workshops will incorporate a range of teaching and learning strategies including short lectures, interactions with guest lecturers, role-play, discussion of readings, case studies and presentations. These activities will be complemented by collaborative team work plus individual reading. Teams of students will focus on development and presentation of a business plan for a creative venture devised by the group. Formative guidance on assessment tasks will be given before the first assessment is due while more focused feedback on structuring the latter tasks will be provided after that first assessment task.

Content (topics)

This subject is about bringing new things into the world – the business of creativity, invention and innovation. Newness brings particular business challenges relating to the uncertainty of outcomes and the intangibility of underlying assets. Yet people working in the creative industries have developed systems and processes to tame the risks and uncertainty; they have devised novel business structures, invented new financial instruments, and evolved new models of leadership and teamwork. These are all addressed in this subject.

Assessment

Assessment task 1: Description of a Creative Business

Assessment task 2: Development and presentation of group business project

Assessment task 3: Analysis and appraisal of group project and presentation