59333 Advertising Strategies

Description

In this subject, students learn about the various job functions in advertising agencies and their contribution to research, advertising strategy, creative development, media planning, and each role's contribution to the agency in pitching creative and media solutions to a client. In particular, students explore advertising strategies in response to a real client brief, based on their individual research to understand consumers, competitors, and the social and cultural environment. Students explore these processes individually and by working in small groups to emulate an advertising agency team. The agency teams develop a creative advertising brief from which each student gains practical advertising experience by individually producing a creative solution including writing a script and recording a radio commercial. As well, agency teams produce storyboards for a 30-second TV commercial and media plans which they pitch to a client.

Typical availability

Autumn session, City campus