24990 Master of Business Thesis (Marketing)

Description

Students are required to complete a thesis which is considered to involve an amount of study equivalent to four sessions for full-time study, and six sessions for part-time study. The thesis is expected to present original research of a theoretical or applied nature in marketing. It is not expected to advance knowledge, as is required in the case of a PhD thesis, but it should give evidence of the student's ability to engage in a substantial investigation, identify and analyse research problems and present the results in a coherent and scholarly manner.