24990 Master of Business Thesis (Marketing)
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Credit points: 0 cp
Result type: Pass fail, no marks
There are course requisites for this subject. See access conditions.
Students are required to complete a thesis which is considered to involve an amount of study equivalent to four sessions for full-time study, and six sessions for part-time study. The thesis is expected to present original research of a theoretical or applied nature in marketing. It is not expected to advance knowledge, as is required in the case of a PhD thesis, but it should give evidence of the student's ability to engage in a substantial investigation, identify and analyse research problems and present the results in a coherent and scholarly manner.