20400 International Marketing6cp; Availability: C10226 Bachelor of Business (Shanghai University) students only
Requisite(s): 24108 Marketing Foundations
There are course requisites for this subject. See access conditions.
This subject provides students with contemporary theoretical international marketing knowledge and the practical skills required for effective marketing management performance in a global environment. It deals initially with the conceptual and environmental aspects of international marketing. Using this knowledge, issues associated with developing practical marketing strategies appropriate to different world markets are then considered in detail.
Detailed subject description.