20400 International Marketing

6cp; availability: C10226 Bachelor of Business (Shanghai University) students only
Requisite(s): 24108 Marketing Foundations OR 24109 Marketing and Customer Value
There are course requisites for this subject. See access conditions.
Undergraduate

Description

This subject provides students with contemporary theoretical international marketing knowledge and the practical skills required for effective marketing management performance in a global environment. It deals initially with the conceptual and environmental aspects of international marketing. Using this knowledge, issues associated with developing practical marketing strategies appropriate to different world markets are then considered in detail.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.