SMJ08213 Event Management
This sub-major provides students with knowledge and skills germane to managerial positions within the event management field in Australia and internationally. The areas in which this knowledge and these skills may be developed concern: marketing, risk, project and venue management, event creation, economics, and law. Learning strategies employed in this sub-major focus on linking theory to practice via case study analysis, fieldwork and applied assessments. These learning strategies are intended to enable students to: analyse contemporary challenges and issues pertaining to the public and corporate event field; apply management theories, concepts and decision-making skills in the context of specific event management related issues or problems; and project manage events of varying scale.
|21939 Event Creation Workshop||6cp|
|21936 Event Management||6cp|
|21959 Events for Impact and Legacy||6cp|
|21930 Principles of Event Marketing||6cp|