University of Technology Sydney

21930 Principles of Event Marketing

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27717 Venue and Facility Management



This subject examines the strategic marketing planning process as it applies to events of various types. Each element of the planning process will be explored in detail, enabling students to develop an understanding of the importance of each to the effectiveness of the marketing plan. Case studies serve to exemplify various aspects of the event marketing process, as well as allow students to explore in more detail how this process works in a diverse range of event settings.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.