21930 Principles of Event Marketing6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27717 Venue and Facility Management
This subject examines the strategic marketing planning process as it applies to events of various types. Each element of the planning process will be explored in detail, enabling students to develop an understanding of the importance of each to the effectiveness of the marketing plan. Case studies serve to exemplify various aspects of the event marketing process, as well as allow students to explore in more detail how this process works in a diverse range of event settings.
Detailed subject description.