SMJ08184 Strategic Marketing
The Strategic Marketing sub-major provides students with the skills and competencies to assist decision-makers to apply marketing-orientated strategies in different marketing contexts. The practical emphasis in this sub-major contributes to students' understanding of the theories, technical skills, and methodologies required to draw conclusions to make strategic decisions. Organised around a strategic marketing framework, this sub-major develops advanced knowledge and practical competencies to develop and implement an effective marketing strategy for business-to-business, international, services or market research.
|24734 Marketing Management
|Select 18 credit points of options:
|24706 Customer Centric Services Marketing
|24738 International and Cross-Cultural Marketing