University of Technology Sydney

SMJ08184 Strategic Marketing

The Strategic Marketing sub-major provides students with the skills and competencies to assist decision-makers to apply marketing-orientated strategies in different marketing contexts. The practical emphasis in this sub-major contributes to students' understanding of the theories, technical skills, and methodologies required to draw conclusions to make strategic decisions. Organised around a strategic marketing framework, this sub-major develops advanced knowledge and practical competencies to develop and implement an effective marketing strategy for business-to-business, international, services or market research.

Completion requirements

24734  Marketing Management  6cp
Select 18 credit points of options:  18cp
24706  Customer Centric Services Marketing 6cp 
24738  International and Cross-Cultural Marketing 6cp 
Total  24cp