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84117 Product Design Communication B

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2019 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp
Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

This subject centres around communication and the relevant digital programs used by the integrated product designer in the expression of his or her ideas. This includes two-dimensional raster and vector-based programs as well as an understanding of the construction of three-dimensional geometry in a virtual context.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. Gained the fundamental knowledge to use software for 2D and 3D visualisation/illustration of Integrated Product Design content.
2. The ability to clearly communicate content in documents through the use of visuals and typography.
3. Gained the fundamental knowledge to write code using the software Processing.
4. The ability to create static data visualisations through coding.
5. The ability to integrate the knowledge gained in this subject into Integrated Product Design process.

Course intended learning outcomes (CILOs)

This subject also contributes to the following Course Intended Learning Outcomes:

  • Effective visual communication skills (C.2)
  • Demonstration of versatility, curiosity and imagination (I.2)
  • Demonstration of aesthetic sensibility (I.3)
  • Industry specific practical and digital skills (P.1)
  • Accuracy, rigour and care (P.2)
  • Ability to self-manage, including task initiation, allocation of time and realisation of outcomes (P.3)

Teaching and learning strategies

This subject uses an inquiry-based learning strategy that involves students in researching and developing their own solutions to complex design challenges. The subject uses design professionals as studio leaders and lecturers to ensure that all content and tasks are relevant to current professional practice in a global context. This subject includes active learning experiences where ongoing feedback is provided weekly in all on campus engagements such as interactive lecture sessions and labs. It is therefore imperative that students attend all on campus engagements. The subject is comprised of three 1.5h studios per week. The knowledge, relevant to the subject, is delivered in studio and will enable students to work on their design projects. The knowledge provided includes information on the principles of communicating design work digitally as it applies to Integrated Product Design. Prior to studios, students will be required to prepare questions or complete tasks for the studio leader relating to the design projects they are working on. Students will be able to do this by reviewing reference material relevant to each week. Where to find the relevant reference material is listed in the Program. In the studios, students will work on their design projects with the studio leader. At the beginning of each studio the studio leader will discuss with the entire group the challenges they are facing with their projects. The studio leader will then prompt students faced by similar challenges to form small groups to facilitate collaborative discussions. The studio leader will be reviewing the work weekly and will provide feedback verbally.

It shall be the students responsibility to record any feedback provided in studio. During pin-up presentations students will be expected to actively participate in collaborative peer review feedback exercises. Grades, marks and feedback on final design submissions will be provided through Review.

Content (topics)

This subject covers the following topic areas and computer programs at an intermediate and introductory level:

  • Photoshop
  • Illustrator
  • Processing
  • Solidworks
  • Programming
  • Introduction to computer solid modelling techniques
  • Sketching and sculpting for the creation of shapes
  • Part evolution from shapes
  • Graphic communication
  • Data visualisation

Assessment

Assessment task 1: CAD - Digital 3D form creation using SolidWorks.

Intent:

General

Exercises to assess the ability of representing virtual 3D forms and product designs utilising the taught software Solidworks.

Format

A digital submission of design exercises conducted in class, to be submitted to the drop volume.

Objective(s):

This task addresses the following subject learning objectives:

1 and 5

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

C.2, I.2 and P.2

Groupwork: Individual
Weight: 35%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Assessment 1.1 - Sketches and simple features 33 1 C.2
Assessment 1.2 - Complex features and rendering 33 5 I.2
Assessment 1.3 - Assemblies and rendering 34 1 P.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Digital communication - Digital rendering and graphics using Illustrator and Photoshop.

Intent:

General

Exercises to assess the ability of representing product designs as 2D visualisations/illustrations in combination with text, utilising the taught software Illustrator, Photoshop and InDesign.

Format

A digital folio of weekly design exercises conducted in class, to be submitted to the drop volume.

Objective(s):

This task addresses the following subject learning objectives:

1 and 2

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

P.1

Groupwork: Individual
Weight: 35%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Assessment 2.1 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.2 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.3 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.4 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.5 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.6 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.7 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.8 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.9 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.10 - Demonstration of practical digital skills. 10 2 P.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 3: Coding - Digital data visualisation using Processing.

Intent:

General

Exercises to assess the ability to visually represent data utilising the software language of Processing.

Format

A digital data representation created during class, to be submitted to the drop volume.

Objective(s):

This task addresses the following subject learning objectives:

3, 4 and 5

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

I.2, I.3 and P.3

Groupwork: Individual
Weight: 30%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Assessment 3.1 - Clarity and demonstration of aesthetic sensibility. 40 3 I.3
Assessment 3.2 - Sophistication of data representation. 40 4 I.2
Assessment 3.3 - Engagement and degree of completion for all in-class exercises. 20 5 P.3
SLOs: subject learning objectives
CILOs: course intended learning outcomes

References

Resources for the CAD Module

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Corbett, G. & Lynda.Com 2017, SOLIDWORKS 2018 Essential Training, Lynda.Com, Carpenteria, California.Lombard, M. 2013, SolidWorks 2013 bible, Wiley, Indianapolis, Ind. (Lynda.com training module accessible via the UTS Library Website)

Resources for the Processing Module

Banzi, M. & Shiloh, M. 2014; 2015, Make: getting started with Arduino, Third edn, Maker Media, Sebastopol, California. (Also available as an electronic resource from UTS Library)

Javed, A. 2016, Building Arduino projects for the internet of things :experiments with real-world applications, Apress; Distributed to the book trade worldwide by Springer Science+Business Media, New York, New York. (Online resource available from UTS Library)

Poulson, B. & Lynda.Com 2012, Processing: Interactive Data Visualization, Lynda.Com, Carpenteria, California. (Lynda.com training module accessible via the UTS Library Website)

Monk, S. 2016, Programming Arduino :getting started with Sketches, Second edn, McGraw-Hill, New York.

Resources for the Digital Communication

Belker, H., Gnomon Workshop. & Design Studio Press. 2004, The techniques of Harald Belker, videorecording, Gnomon Workshop, Design Studio Press, Hollywood, California.

Dayley, L.D. & Dayley, B. 2014, Photoshop CC bible, John Wiley & Sons, Indianapolis, Indiana.

Eissen, K. & Steur, R. 2011, Sketching: the basics, Page One Pub., Singapore.

Eissen, K. & Steur, R. 2007, Sketching: drawing techniques for product designers, Page One, Singapore.

Gruman, G. 2010, Adobe InDesign CS5 bible, Wiley Pub., Indianapolis, Indiana.

Henry, K. 2012, Drawing for product designers, Laurence King, London.

Lupton, E. & Phillips, J.C. 2008, Graphic design: the new basics, Princeton Architectural Press, New York. (Online resource available from UTS Library)

Olofsson, E., Sjölén, K. & Umeå Institute of Design 2005, Design sketching :including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, Sweden.

Powell, D. 1990, Presentation techniques :a guide to drawing and presenting design ideas, Rev edn, Macdonald, London.

Robertson, S. & Bertling, T. 2014, How to render :the fundamentals of light, shadow and reflectivity, First edn, Design Studio Press, Culver City, California.

Robertson, S. & Bertling, T. 2013, How to draw: drawing and sketching objects and environments from your imagination, First edn, Design Studio Press, Culver City, California.

Robertson, S., Design Studio Press & Gnomon Workshop 2004, The techniques of Scott Robertson, Gnomon Workshop, Hollywood, California.

Sjölén, K. & MacDonald, A. 2011, Learning curves, KEEOS Design Books, Sweden.

Yelland, J. & Press for Success 1996, Typo survival kit for all type emergencies, Press for Success, Fremantle, W.A.