University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

84116 Product Design Communication A

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2019 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

The development of a visual language for the communication of design ideas and solutions to others is integral to the design process. This subject introduces students to a number of techniques and conventions that reflect the changing nature of communication in design. The ability to rapidly create ideation drawings allows the designer to investigate, develop and reflect on their ideas in a concrete way. The understanding of the conventional language of two-dimensional engineering drawing provides the essential information for products to be understood and produced by others. Life drawing forms the third component of this subject, where the communication of form and silhouette are further developed. Here, the relationships between environments, objects and people are explored as they are key to gaining an understanding of how to design products in a human-centred way.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. Understand and apply the conventions of orthographic drawing as they apply to Product Design.
2. Express fundamental knowledge of 2D geometric construction for part drawings as it applies to Product Design.
3. Be competent in 2D freehand sketching techniques as it applies to Product Design.
4. Apply appropriate 2D drawing techniques for the communication of 3D form as it applies to Product Design.

Course intended learning outcomes (CILOs)

This subject also contributes to the following Course Intended Learning Outcomes:

  • Demonstrated engagement with ideas and learning (A.1)
  • Effective visual communication skills (C.2)
  • Industry specific practical and digital skills (P.1)
  • Accuracy, rigour and care (P.2)

Teaching and learning strategies

This subject uses an inquiry-based learning strategy that involves students in researching and developing their own solutions to complex design challenges. The subject uses design professionals as studio leaders and lecturers to ensure that all content and tasks are relevant to current professional practice in a global context. This subject includes active learning experiences where ongoing feedback is provided weekly in all on campus engagements such as interactive lecture sessions and labs. It is therefore imperative that students attend all on campus engagements. The subject is comprised of three 1.5h studios per week. The knowledge, relevant to the subject, is delivered in studio and will enable students to work on their design projects. The knowledge provided includes information on the principles of communicating design work through ideation, measured drawing and life drawing as they apply to Product Design. Prior to studios, students will be required to prepare questions or complete tasks for the studio leader relating to the design projects they are working on. Students will be able to do this by reviewing reference material relevant to each week. Where to find the relevant reference material is listed in the Program. In the studios, students will work on their design projects with the studio leader. At the beginning of each studio the studio leader will discuss with the entire group the challenges they are facing with their projects. The studio leader will then prompt students faced by similar challenges to form small groups to facilitate collaborative discussions. The studio leader will be reviewing the work weekly and will provide feedback verbally.

It shall be the students' responsibility to record any feedback provided in studio. During pin-up presentations students will be expected to actively participate in collaborative peer review feedback exercises. Grades, marks and feedback on final design submissions will be provided through Review.

Content (topics)

The subject will cover the following topic areas:

  • Fundamental elements of drawing – line, form, texture, perspective, light and shade, proportion and scale
  • Seeing, visualising and expressing
  • Shape and the definition of form
  • Various mediums
  • Planes, surfaces, lines
  • Complex surfaces
  • Orthographic multi-view drawing

Assessment

Assessment task 1: Ideation - Objects in perspective

Intent:

General

Drawing exercises conducted in studio to develop the ability to represent 3D forms and product designs by hand.

Format

A digital portfolio submission of design exercises to be submitted to the drop volume.

Objective(s):

This task addresses the following subject learning objectives:

4

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

P.1

Type: Portfolio
Groupwork: Individual
Weight: 34%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Part 1: Ability to communicate design features demonstrated through the use ideation skills within the digital folio. 100 4 P.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Measured drawing - Application of orthographic drawing standards

Intent:

General

Drawing exercises conducted in studio in order to develop the ability to understand, measure and represent 3D objects with orthographic techniques.

Format

Measured drawings are to be completed on tracing paper and submitted to your studio leader in studio time.

Objective(s):

This task addresses the following subject learning objectives:

1 and 2

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

C.2, P.1 and P.2

Type: Design/drawing/plan/sketch
Groupwork: Individual
Weight: 33%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Part 1: Demonstrated commitment to process evident in your folio of weekly exercises. 15 2 P.1
Part 2: Ability to produce an accurate orthographic part drawing. 25 1 P.2
Part 3: Ability to produce an accurate General Assembly drawing to AS1100. 60 1 C.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 3: Life drawing - Understanding the human figure through observation

Intent:

General

To acquire knowledge of specialised drawing techniques and human anatomy in order to represent the human figure with accuracy and feeling.

Format

An A3 folio containing the studio drawing activities and self-directed drawing exercises undertaken during the semester.

Objective(s):

This task addresses the following subject learning objectives:

3 and 4

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

A.1, C.2 and P.1

Type: Portfolio
Groupwork: Individual
Weight: 33%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Part 1: Ability to demonstrate weight, balance and proportion in the human figure. 40 3 C.2
Part 1: Ability to demonstrate authentic gestural poses between the human figure and objects. 40 4 P.1
Part 2: Committed engagement and skill development shown through homework exercises. 20 3 A.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Required texts

Measured Drawing

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Recommended texts

Freehand Drawing

Henry, K. 2012 Drawing For Product Designers, Laurence King Publishing, London.

Olofsson, E., Sjölén, K. & Umeå Institute of Design (Sweden) 2005, Design sketching : including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, [Sweden].

Sjölén, K., Macdonald, A., 2011, Learning Curves: an inspiring guide to improve your design sketch skills, KEEOS Design Books, [Sweden].

References

Life Drawing

Bridgman, G. 2001, Bridgman's complete guide to drawing from life. New York: Sterling Publishing.

Edwards, B. and Edwards, B. 2012. Drawing on the right side of the brain. New York: Tarcher/Penguin.

Edwards, B. 1995, Drawing on the artist within : a guide to innovation, invention, imagination and creativity, Pbk. edn, Harper Collins, London.

Hampton, M. 2010. Figure drawing, M. Hampton.

Nicolaïdes, K. 1941. The natural way to draw. Boston: Houghton Mifflin.

Stanchfield, W. and Hahn, D. 2009. Drawn to life : Volume one. Amsterdam: Focal.

Stanchfield, W. and Hahn, D. 2009. Drawn to life : Volume two. Amsterdam: Focal.

Measured Drawing

Boundy, A.W. 2007, Engineering drawing, 7th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Clemens, S.R., Cooney, T.J. & O'Daffer, P.G. 1983, Geometry : with applications and problem solving, Addison-Wesley, Menlo Park, Calif. ; Sydney.

Davies, A.G.J. 1967, Solid geometry in 3-D for technical drawing, Chatto & Windus, London.

Morris, R., Grant, P., Felton, V., Pipes, A. & Design Council. 1988, Drawing for engineers, videorecording, Design Council,, London.

Sierp, A. 1971, An advanced course in geometrical drawing, 10th edn, Sands & McDougall, Adelaide.

Sorby, S.A., Manner, K.J. & Baartmans, B.G. 1998, 3-D visualization for engineering graphics, Prentice Hall, Upper Saddle River, N.J.

Standards Association of Australia. 1986, Technical drawing for students, 2nd edn, SAA, North Sydney.

Standards Association of Australia. & Standards Association of New Zealand. 1994, Technical drawing for students : joint handbook, Standards New Zealand, Homebush, N.S.W. Wellington.

Sved, M. 1991, Journey into geometries, Mathematical Association of America, [Buffalo, N.Y.].

Williams, R.A., Standards Association of Australia. & Institution of Engineers Australia. 1993, Engineering drawing handbook, [3rd edn, Standards Australia, Homebush, N.S.W.

Ideation

Belker, H., Gnomon Workshop. & Design Studio Press. 2004, The techniques of Harald Belker, videorecording, Gnomon Workshop ; Design Studio Press,, [Hollywood, Calif.] [Culver City, Calif.].

Bresman, J. 1999, The art of Star wars: episode I the phantom menace, Del Rey, New York.

Ching, F. 1990, Drawing : a creative process, Van Nostrand Reinhold, New York.

Ching, F. & Juroszek, S.P. 1998, Design drawing, Van Nostrand Reinhold, New York.

Dantzic, C.M. 1999, How to draw : a complete guide to techniques and appreciation, Laurence King, London.

Eissen, K. & Steur, R. 2007, Sketching : drawing techniques for product designers, Page One, Singapore.

Hanks, K. & Belliston, L. 1977, Draw : a visual approach to thinking, learning, and communicating, W. Kaufmann, Los Altos, Calif.

Henry, H. 2012, Drawing for Product Designers, Laurence King Publishing, London.

Montague, J. 1998, Basic perspective drawing : a visual approach, 3rd edn, Wiley, New York;Chichester.

Olofsson, E., Sjölén, K. & Umeå Institute of Design (Sweden) 2005, Design sketching : including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, [Sweden].

Pipes, A. 1990, Drawing for 3-dimensional design : concepts, illustrations, presentation, Thames and Hudson, London.

Pipes, A. 2007, Drawing for designers, Laurence King, London.

Powell, D. 1990, Presentation techniques : a guide to drawing and presenting design ideas, Rev. edn, Macdonald, London.

Robertson, S., Gnomon Workshop (Firm) & Design Studio Press. 2004, The techniques of Scott Robertson, videorecording, Gnomon Workshop ;Design Studio Press,, [Hollywood, Calif.][Culver City, Calif.].

Smagula, H.J. 2002, Creative drawing, 2nd edn, Laurence King, London.