52705 Creative Entrepreneurship
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Subject handbook information prior to 2024 is available in the Archives.
Credit points: 6 cp
Result type: Grade and marks
Requisite(s): 12 credit points of completed study in spk(s): MAJ09482 48cp Media Business Major OR 12 credit points of completed study in spk(s): MAJ09483 48cp Media Business Major OR 12 credit points of completed study in spk(s): MAJ09484 48cp Media Business Major OR 12 credit points of completed study in spk(s): MAJ09485 48cp Media Business Major
Anti-requisite(s): 54003 Creative Entrepreneurship
Description
In this subject, students develop the entrepreneurial skills required to generated and evaluate creative business proposals that match their skills and professional interests with emerging market opportunities. In this process students develop skills in collaborative project management, and in pitching ideas and honing concepts and models in response to feedback. The subject assists students in evaluating their own professional and creative goals and understanding them in the context current media industry trends and emerging enterprise strategies.
Subject learning objectives (SLOs)
| a. | Identify a range of business structures for bringing people together in a creative enterprise |
|---|---|
| b. | Use a critical, socially-engaged methodology to guide the selection of creative projects |
| c. | Analyse strategic considerations in the funding and growth of a creative enterprise |
| d. | Present a persuasive plan for a creative enterprise |
| e. | Reflect on the intersections between creativity and business practices |
Course intended learning outcomes (CILOs)
This subject engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
- Graduates possess a well-developed awareness of culture and professional practice of music and sound in the context of the technological and creative industries (1.1)
- Graduates are able to present, explain and evaluate their own and others' work in independent and collaborative contexts (1.2)
- Graduates are reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative (2.1)
- Graduates possess the awareness and skills to behave ethically in personal and professional contexts (5.1)
- Graduates possess reflective and analytical skills enabling them to synthesise ideas from a diverse range of sources and communicate effectively to different audiences using appropriate media and modes (6.1)
Teaching and learning strategies
This subject is delivered through a combination of lectures, discussions and exercises. In tutorials, students examine and discuss a series of readings and case studies. Students collaborate in small groups on a creative enterprise of their own design that will test their creative and business vision. On the final day, groups pitch their work to a panel of industry experts who provide detailed, interactive feedback. Students are encouraged to reflect on the intersection of their creative and business goals, and their interactions with others to achieve these goals. Formative feedback on student preparation will be provided in class in Week 4.
Content (topics)
This subject addresses the core elements of designing, building, financing and growing a creative enterprise (whether a one-off project or a continuing business). Students explore the methods for choosing the best structure to attract and hold together a diverse group of people in a high-risk enterprise. They learn about creating value through engagement with audiences and understanding the perspectives and expectations of investors; they practice the elements of persuasion and successful pitching. They assess strategic choices of projects to achieve social, psychological and environmental sustainability.
Assessment
Assessment task 1: Industry Positioning
| Objective(s): | a, d and e | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weight: | 35% | ||||||||||||||||||||
| Length: | 750 words | ||||||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Assessment task 2: Creative Enterprise Proposal Presentation
| Objective(s): | a, b, c and d | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weight: | 30% | ||||||||||||||||||||
| Length: | 7.5 minutes | ||||||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Assessment task 3: Evaluation of Creative Enterprise
| Objective(s): | a, c, d and e | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weight: | 35% | ||||||||||||||||||||
| Length: | 1125 words | ||||||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Minimum requirements
N/A
Required texts
There are no required texts for this subject. Recommended readings will be available via UTS Library and through the subject site.