University of Technology, Sydney

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57220 Corporate and Marketing Communication

8cp
There are course requisites for this subject. See access conditions.

Description

In this subject students explore contemporary methods of corporate and marketing communication that build stakeholder relationships, reputation, and promote products and services. Methods of external and internal corporate communication are examined including corporate websites, annual reports, newsletters, events and intranets. Students also examine the role of advertising, public relations and other forms of marketing communication. Students develop theoretical and practical understanding of ethical corporate and marketing communication through analyses of industry case studies, research and discussion. They also examine contemporary developments in social responsibility and social purpose by corporations.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.