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24222 Marketing Channels

6cp
Requisite(s): 24108 Marketing Foundations AND 24202 Consumer Behaviour
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Undergraduate

This subject develops the knowledge and skills to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Detailed subject description.

Fee information

2013 contribution for commencing Commonwealth-supported students: $1224 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
2013 amount for undergraduate domestic fee-paying students: $2825 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.