24202 Consumer Behaviour
6cpRequisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Undergraduate
A clear understanding of consumer behaviour is critical for developing and evaluating effective marketing strategies. This subject provides a theoretical grounding in the field of customer behaviour examining both the internal and external human factors affecting behaviour and decision-making. It develops an awareness and understanding of customers as the central focus of marketing action, and discusses relevant theories developed in marketing, psychology and other behavioural sciences. This subject develops students' abilities to apply customer behaviour concepts to marketing problems.
Typical availability
Autumn semester, City campus
Spring semester, City campus
Autumn semester, Kuring-gai campus
Spring semester, Kuring-gai campus
Autumn semester, Kuala Lumpur
Spring semester, Kuala Lumpur
Detailed subject description.
Fee information
- 2013 contribution for commencing Commonwealth-supported students: $1224 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
- 2013 amount for undergraduate domestic fee-paying students: $2825 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
- Subject EFTSL: 0.125
Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.
