MAJ08480 Marketing
The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
Completion requirements
| 24710 Buyer Behaviour | 6cp | ||
| 24713 Marketing Channel Management | 6cp | ||
| 24720 Marketing Research | 6cp | ||
| 24736 Marketing Communications | 6cp | ||
| 24742 New Product Management | 6cp | ||
| 24760 Pricing and Revenue Management | 6cp | ||
| 24790 Business Project: Marketing | 6cp | ||
| 24730 Marketing Strategy | 6cp | ||
| Total | 48cp |
